In order to have a solid short-term plan, it’s important to keep track of where you’re headed for the long term. No one can say with 100% certainty what the future of marketing will look like, but we can expect marketing to evolve strategically. So what are the most important digital marketing trends we are likely to see in 2023?
About 90% of marketers use short-form audio content to drive prospects to engage with their business or brand. This type of content should be impressive and have quality sound to attract the target. After getting paid in 2021, it is often used on various social networks, such as TikTok, Instagram and Snapchat.
Are you still a newbie? Read on to start your first podcast.
2. Artificial intelligence
Will 2021 be the year of the rise of robots? Perhaps. We have already seen tremendous progress in the field of artificial intelligence (AI) over the past few years and an increase in the number of companies using AI-based automation to support their marketing efforts.
AI is one of the main technologies behind voice search and smart assistants. It also gave rise to chatbots, which are now appearing on more websites than ever before.
Artificial intelligence and marketing automation help take away some of the tedious marketing tasks so that brands can focus on strategy, create a successful customer experience, and optimize real-time tracking:
- development of its website traffic;
- automatic launch of its advertising campaigns;
- Purchase history on e-commerce sites;
- The study of the needs and behavior of Internet users as part of the user journey.
Used in both B2C and B2B, webinars or online seminars aim to attract new prospects to convert them into customers, then retain them. This digital marketing strategy was put forward to create an environment of closeness, trust and direct contact with the participants during the period of COVID-19 pandemic.
Organized under various disciplines, webinars should be well prepared and mastered. It is recommended to use this as a regular meeting time to be effective.
4. The popularity of live streaming will continue to grow
Live streaming is gaining in popularity due to the rise of social platforms such as TikTok, Snapchat and Instagram that offer live video content. In 2023, live streaming will become even more popular as more businesses use it to reach their target audience and generation Y.
In 2021, consumers spent 548 billion hours streaming content via mobile devices. Influencer marketing becomes even more effective when combined with live streaming, allowing potential customers to engage directly with influencers who first discuss and showcase products.
5. Influencer Marketing
Speaking of influencer marketing, we have certainly seen an increase in this marketing strategy in 2022, and the trend will continue to grow in 2023. Influencer marketing, previously the domain of only a few marketers, has now become the strategy of choice for almost every business with an online presence. Businesses that work with influencers can see great return on investment through increased sales and brand awareness.
According to marketers, Influencers help in increasing the return on investment or ROI. Present on the social network, they regularly present all kinds of content to their customers. These opinion leaders enable really fast visibility and high conversion rates.
6. Social Commerce
Social commerce is nothing new, but it is becoming a more common form of shopping. Brands are becoming smarter than ever to take advantage of influencer marketing, create ads that fit seamlessly into social media feeds, and integrate their e-commerce platforms with social media channels.
Live Shopping, defined as Teleshopping 2.0, presents products via streaming or live video. According to an analysis by McKinsey, compared to traditional sales channels, live shopping generates 10x higher conversion rates. Faced with such success, Facebook and Amazon launched Shopping Direct and Amazon Live respectively, their live shopping platforms.
Instagram and TikTok have also been particularly influential in accelerating the social commerce trend. Instagram Checkout makes it easier than ever for brands to advertise and sell their products through the platform.
Tik Tok, on the other hand, is an absolute game-changer in influencer marketing with tools like Creator Marketplace, where brands can find creators who match their products and interests, and Tik Tok Shopping, which allows brands to engage with customers in a more meaningful way. allows to connect. App.
7. Video Content
Everyone hates the idea of reading long texts on websites. People are more attracted to motion graphics because they provide more information in less time. Therefore, it is ideal to incorporate video content into your digital marketing strategy from 2023 if you have not done so yet to keep the user on your webpage longer.
The videos are engaging and are successful in grabbing the attention of the user. So use catchy videos to make viewers stop and watch your web page. This is a great way to promote your business by including the best selling points in your videos.
Train yourself in web marketing to stay up to date with the latest trends in 2023
If you want to significantly improve your brand in digital marketing, be sure to stay up to date with the latest digital trends in 2023. Educate yourself on this topic to know the latest trends and applying them successfully will help you grow your business. ,
This The “Growing Your Business with Web Marketing” certification course prepares you to establish an effective web marketing strategy tailored to your goals and your marketing objectives. Don’t hesitate to visit and register once.