Copywriting, you must have heard about it for sure… It is the famous Anglo-Saxon writing method that allows to captivate the reader to succeed in better sales. In this article, we’ll explore 7 well-known copywriting techniques you need to know to create engaging content…
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Copywriting is used everywhere… commercial emails, YouTube video scripts, podcasts, blog posts, autoresponders… I go and some great…
According to Martech Advisors, the Content Marketing Industry Has Exceeded the Size $400 billion in 2021 and continues to show double digit growth.
All you have to say is that if you create written content and your objective is to sell an idea, product or service, You must know about some of these techniques of copywriting.
Technique #1: Set a Clear Goal
Before writing any kind of content, ask yourself these 2 questions:
- What is the purpose of this material I write? Trigger sales, get feedback, attract traffic, expand your email list…
- who is he talking to ? Merchant, sales rep, graphic designer, blogger, the more specific you are, the better your conversion rate.
Otherwise, your written material will be no different.
Technique #2: Tell a Story
You can already imagine it, but We are usually much more receptive when someone tells us a story than when we follow a presentation.
Storytelling makes it easier to reach the emotional part of our brain.
In fact, man buys from emotion more often than logic. The SONCAS method allows you to identify the key psychological levers in your target to use the most appropriate words.
Technique #3: Call the Reader Directly
- Can you understand…?
- Did you know that…?
- imagine that…?
- You don’t want to do this stupid thing….
or as I used it a bit above:
This copywriting technique of “you” or “you” + a verb is very effective in getting the reader’s interest.
If you want to be successful in pique their interest, my best advice is : Write first and foremost for him.
Technique #4: Learn to Create Suspense
Do you know why Game of Thrones has been so successful? Just because the end of the episode gives you only one wish. Take a look at the following.
The script of this type of film is mainly designed to arouse your curiosity as to what will happen next.
This famous copywriting technique is very easy to use…
For that, you have to provide value-added information throughout your text and of course, keep the best till the end…
Another way to do this is to indicate that there is a surprise or important information in a specific place.
As I mentioned copywriting technique #5 is the most important.
Technique #5: Write Magnetic Headlines
Even if the content of your email, blog post or sales page is solid, you can be sure that you will never see its full potential if you neglect this important step.
Who ? Type in a punchy and magnetic title that you’d like to click through more quickly than its shadow.
Yes, I know, the term is weird, but let’s move on…
To write a headline that makes an impression, I invite you to use the 4U technology created by serial entrepreneur Michael Masterson:
Your title should be:
- Youtile;
- YouPicnic
- Youregent;
- And Youliters specific.
It should make a promise to the reader, arouse his interest and above all he should not disappoint him with the material.
Technique n ° 6: take care of the scene
You’ve probably already heard about it: You should position your lessons to make the content digestible, no more than 1-2 sentences per paragraph.
Copywriting is a fascinating writing technique somewhere.
Your text should be sexy and invite the reader to discover it.
Sorry for the suggestive metaphor, but I’m trying to get the message across to your mind…
Basically, avoid this type of text:
Use images, metaphors (perhaps a little more elegant than the ones above) to make your content easy to digest.
Technique #7: Track 1 or 2 KPIs to Measure Your Progress
Key performance indicators or KPIs for close friends are the indicators that you will determine to measure the performance of your written content.
Here are a few examples:
- sales;
- new customers to its email list;
- open rate of an email;
- email engagement/click rate;
- position in google search.
It is essential not to have too many KPIs, otherwise you risk spreading yourself too short, for example the purpose of a prospecting email.
To take the example of Mark Zuckerberg…
In the early days of Facebook, Zuckerberg knew that the number one KPI was the number of users that followed.
Everything else was noisy.
Before every decision, a single question mattered to the Facebook CEO:
Will this action increase the number of visitors?
If so, we do… otherwise, we delete.
Copywriting is a formidable weapon that can really transform your written content and help you become a sales machine.
You can use many copywriting techniques, but these are the most famous for me. If you have others, don’t hesitate to point them out in the comments!