To start selling on the internet, we hear all you have to do is build your e-commerce store, launch an advertising campaign and start earning money. I wish it were that simple. To be profitable, your site must convert more than you invest in advertising or marketing, as e-commerce becomes more and more competitive. If only 1-2% of your store’s visitors buy from you, 98% of visitors will be lost. To address this, you need to learn how to convert more visitors into customers…
What is the conversion rate in e-commerce?
Conversion rate is the number of conversions divided by the total number of visitors. For example, if an e-commerce site receives 1,000 visitors a month and makes 100 sales, the conversion rate would be 100 divided by 1,000, or 10%.
A very good conversion rate that everyone dreams of getting!
But how to be successful in optimizing conversion rate without spending money on advertising budget?
To optimize your conversion rate, you’ll need to revamp the entire shopping experience process from the first visit to entering your credit card number.
let’s get to work!
Throughout this article, you will learn about 7 simple conversion rate optimization tips that will increase your site income.
1. Start by Defining Your Target Audience
For this first point, I’m sure you’ve already done your research. I’m just checking.
Do you need to know who you are talking to, who do you want to sell your products to?
Defining your target audience is the first and most essential step, especially if you are just starting out.
How to define your target audience?
Well, the most common data used to define a company’s target audience is:
- age ;
- Style ;
- educational background;
- purchasing power;
- Social class;
- place ;
- consumption habits.
Write them down. You will save a lot of time.
2. Optimize Your Website to Load Faster
If you want to give the best experience to your visitors, make sure that your website loads in less than 2 seconds.
Every extra second can cost you up to -7% in conversions.
- Check your website speed (GTMetrxi, Pingdom, PageSpeed Insights);
- Choose a high-performance hosting plan;
- Customize your themes and images;
- Keep only the necessary plugins;
- Install a cache system.
3. Provide Social Proof
Social proof is probably the most important factor that defines our buying behavior and makes you purchase from a site for the first time.
A popular product that has already been tested and approved by others is more likely to sell easily and without much effort. That’s why I invite you to customize your site and create social proof on your sales pages.
In a nutshell, here are the main types of social proof to include on your site or e-commerce store:
- testimonials and opinions from former customers;
- the number of followers and shares on social networks;
- Recent activity on your site: Recent registrations…;
- the number of people on your site;
4. Don’t Distract Buyers
Did you know that the human attention span is about 12 seconds – a little longer than a goldfish?
Make sure you take full advantage of those seconds when visitors land on your site.
Here are a few things you should avoid to simplify the process and focus visitors on the product and purchase only:
- complex payments;
- registration required ;
- Too many pop-ups at the wrong time;
- separate social media buttons (we do not want visitors to leave our website);
- Giving lots of options.
5. Offer Free Shipping
If you want to be successful in increasing your conversion rate, you need to set a free shipping policy, especially if your competitors in this space are already offering this kind of service.
Can’t Offer Free Shipping?
There are several solutions available to you:
- set a minimum order limit;
- Cover shipping costs by raising the price of your products.
choice is yours. Keep in mind that if your store doesn’t offer free shipping in any way, your potential customers will look elsewhere.
6. Customize Your Checkout Page
The most important part of your website is your checkout page. This is where your prospects become customers (aka: this is where you make money).
If your site’s checkout process is too long, complicated or unusual, you run the risk of losing too many customers, even if they are ready to buy.
Try to keep your checkout process on one page if possible and ask for as little information as possible, most of the time a name and email address is enough.
Here are some tips to further optimize your checkout page:
- Display your refund policy on your checkout page;
- Display an error message for an incorrectly filled field;
- last ask for credit card details;
- reduce the number of forms required to complete the purchase;
- Customize your checkout page with testimonials and images from real people;
- Set a proposal deadline to create urgency;
- A/B tests the page to determine which change makes a positive difference. Tests show you the right path;
- Use a lift when leaving the car.
7. Convert Your Visitors to Leads
Most of the time, it may take more than one session for new visitors to complete a purchase on your website.
So in order for emails to come back again and again and gain their trust, it is essential to capture emails on your site.
Try capturing e-mail via popup, offer a gift in return: a promo code, an eBook, a video…
A high registration rate allows you to be successful in building a large email list and generating recurring sales and a loyal customer.
This will dramatically improve your conversion rates. Guarantee!