Your blog allows you to sell your products. Without it, your sales disappear. It serves as a showcase, sales pitch and point of sale. Except if you feel something is missing. Your blog lacks character. Slightly bland, it mixes with the crowd. In short, you are missing an identity…
And if you want to increase the perceived value of your products, or sell expensive products, a luxury blog is a must.
Here are 6 things to change right now to turn your mundane blog into a true luxury blog with a strong brand.
Find your color code for your luxury blog
This is the basis. The foundation of your villa. Too flashy colors will quickly turn your website into an ad-style blog, leaving your visitors with no confidence.
According to the Creads platform, the most commonly used colors on high-end websites are black, white, and gray.
Quite a neutral color, but one that will instantly give your luxury blog a sophisticated tone.
So choose two of these colors, and add a third. This will be your color, your brand ambassador.
Warning: This third color should be used sparingly. Use it as a small touch. This is what will give your site a real identity.
For example, here’s the website of L’horluxerie, a luxury watch rental startup. We can clearly see that the dominant colors are white and black, but almost golden brown is chosen as the third color. It is used in small discreet touches, creating a real identity.
Take care of your waterline image
The waterline is where you can’t see the rest of the page.
When a visitor comes to your site, who stands above that line is paramount. This will be the internet user’s first impression.
And first impression is important.
Note that 58% of brands use the slider photo at the top of their page. ie scrolling images.
Otherwise, 38% only put an image in full screen.
Video, on the other hand, is of little use, especially for the charged side that it returns.
What you should remember: Place one or more images at the top of your home page. You can overlay it with your logo, slogan or even an action button.
highlight your logo
Yet according to the same study, 60% of luxury brands focus their logo on the top of the page.
Your logo is part of your identity, so it is important that it is visible.
But don’t make the mistake which I have done many times.
For many of my blogs, I paid graphic designers to have a professional logo.
Before you notice anything…
If you take a look at the logos of luxury brands, you will realize that they are only using typography. trend is minimal.
No more complicated logos with multiple colors. Make way for fine writing in black and white.
So above all, don’t worry about your logo anymore. A beautiful typography is enough to have a great logo.
Choose a Minimal Typography
You can tell yourself right away: A basic typography is good for amateurs.
But from the moment you aspire to sell on the internet, your typeface should be professional, classy and uncluttered.
The most commonly used fonts for this are Helvetica and Arial.
Simple and efficient.
Ah, in fact 90% of brands capitalize their titles.
Focus on the responsive version of your luxury blog
90% of sites are responsive, i.e. optimized for navigation on smartphones and tablets.
All said, you know what you have to do.
Display your social networks
Though luxury brands have long shied away from digital, it is clear that time is over.
Reputable brands have invested in social networks more than ever, and proudly display them on their websites.
80% of them put them at the bottom of their pages, and 70% put their Facebook page first.
Develop your luxury blog as well as your social network.
There is no point in being present in front of everyone. Do two moves. It is better to completely master two social networks than to be half-hearted on five of them.
In addition to attracting new customers, your social networks can increase the trust of your visitors.
If someone is hesitating about your products or services, a small check of several thousand followers on your Instagram or Facebook will have an immediate effect.
If you want to remember just one word of it
In this article, you have a list of things to do to turn your blog into a luxury blog.
But if you only have one word to remember…
Use black and white, as well as a third color. Use a simple font for your logo. Create an over-simplified menu.
In short, make the user experience as smooth as possible.