Web notifications are messages that originate from your website. These dialog windows, often located at the top of your website, simply click “Yes” or “No” to ask you if you want to be up to date with new information on the site. They are used more and more on the French-speaking web to retain their audience. But let’s take a look at how to use these “push” notifications to boost your web marketing…
#1 – A web notification revitalizes your opt-in campaign!
When you set up “push notifications” on your website, your visitors are not required to leave their email in the “opt-in box”.
In fact, once your visitor has agreed to receive notifications from your site, he or she will be notified of your news without consulting his or her email box.
As a result, you gain your visitor’s engagement quickly and they don’t feel “obligated” to leave their contact details with you.
#2 – Your content broadcasts in real time to all your contacts
Have you just finished writing an article? To make a video or a podcast? Your customers will be automatically notified of your new posts as soon as you click “Send Notification Now”.
Unlike emails that sometimes fail in the “Spam” folder, your notifications will be delivered to your customers without fail.
Furthermore, multiple tests show that only 10% of customers who have agreed to receive notifications from a site unsubscribe within a year.
That’s why you very quickly bring together an audience that is genuinely interested in your offering and who are happy to hear from you on a regular basis.
#3 – Promote your e-commerce site with “push” notifications
If you have an e-commerce site, it’s important to regularly publish content on your site, on social networks, and on certain sites that also set up “SMS alerts.”
It’s true that social media (Facebook, Twitter, Pinterest, Instagram) outperform email when it comes to publishing limited-time offers or promotional codes. But many studies have shown that the effectiveness of social media is limited when it comes to promoting a specific short-term offer as few people will respond quickly to your promotional offer through this channel.
Similarly, in the context of SMS communication, 90% of text messages are read within the first 3 minutes after reception. As such, they are more useful in situations such as: “Your taxi is coming” or “Your item will be delivered to you this afternoon”.
Thanks to web notifications, you instantly let your customers know about current offers and send them a promotional code that they can use directly at your web support.
#4 – Notify your customers about your event in record time
Are you holding a private meeting with your customers? A networking or “afterwork” evening? Before creating flyers, putting up posters, all you need to do is write a short message on your notification interface, then send the information to your customers.
Two advantages: All you have to do is write a message like: “December 09, networking evening [tel endroit], Do you like it? Yes No”. So you have a first glimpse of the number of people potentially interested in your event.
Another benefit this time for your visitors: They are notified of your event immediately and can give their opinion as soon as they have read your notice.
Then, all you have to do is create a reminder on your social networks and through your newsletter for example.
Simple and efficient!
#5 – Unleash a New Partnership
You all know it, you don’t do business on the internet or elsewhere just by being alone in your corner… of course you have your prospects, you have customers and you definitely want to help them more. For this, either you take training or you can call a partner who will give you the expertise you lack.
Once your partnership is over, write a short notification indicating your partner’s name and a link to their website. In this way you will arouse the curiosity of your audience and show that your activity is developing and gradually offering new services or products.
This is a positive sign that you send to people who follow you.
#6 – Your launch is announced specifically for your customers
and that is all ! You’ve coined an extraordinary offer that you’ve been looking forward to making for a long time and now it’s time to make it known!
You can easily create reserved “previews” for your customers. That way, you’ll be able to quickly test your community’s reactions by creating a notification specific to your launch.
Then, you are free to adjust your offer or vice versa and promote it through your social media.
and you ? Do you use “push” notifications to activate your internet marketing?
Web notifications are a hit across the Atlantic and are slowly appearing in French-speaking countries. On your part, did you know it existed before you read this article? Have you already implemented this tool on your website? Share your experiences with us in the comments.
About the Author :
Volfio’s Margaux Klein DM France. Volfio is the all-in-one application that doubles your internet sales (by automating your web marketing).