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+50 figures on e-commerce to know in France in 2022

Long-standing detainees have prevented the French from shopping in physical stores as much as their closures, travel restrictions and curfews. During this 1. untiler In the 2021 quarter, e-commerce experienced strong growth, generating just under 500 million euros. Although less important than in 2021, it continues to grow in 2022…

In 2022, at the end of the first three months, we saw an increase of over 11.5%, which equates to 32.5 billion euros in transactions. The main change concerns the recovery of sales of services, which 1. an increase of 43% as compared to the position ofer Last year’s quarter, while sales of products declined by 12% compared to 2021.

Resumption of travel for the French

Coming out of confinement, consumers were required to resume the course of their lives, having fun, bringing a change of scenery. That is why the transport, leisure and tourism sectors are the most important places.

According to the webloyalty panel, many French people went on leave after the health restrictions were lifted. Booking a trip or a hotel online has become a common practice, as has choosing one’s hobby over the internet. This resulted in a growth of +108% in 2021 compared to the period between February and May.

Still in this category, progress was strong in March and April, with +153% in sales of services other than ticket sales and hotel room reservations. For operators in the tourism sector, 2022 has not regained its cruising speed of 2019 before the health crisis. This situation is also the result of a decline in purchasing power due to inflation, partly caused by the Russian-Ukrainian conflict, which affected not only France, but also the economy of the whole world.

According to INSEE, in May, it reached just over 5%, prompting consumers to take more control of their purchases by prioritizing basic necessities.

Growth in the creation of e-commerce sites

In a context where consumers have become accustomed to online shopping from home, e-tailers have decided to ride the trend. During successive confinements, there was a rapid 11% increase in the creation of e-merchant sites.

About 197,000 online sales sites were identified in the first quarter of 2022. This uptrend is still significantly lower than in 2019, but the gap is gradually narrowing. The fact is that physical stores, which set up an e-commerce site during confinement, continued their online activities even after the health restrictions were lifted.

The new sites result, for their part, from habits that consumers have adopted when they did not have the possibility to leave their homes. Physical stores that have an e-commerce site thus have the advantage of attracting more consumers, who are then more inclined to buy. it has effectSales growth, up to about 14%, is one reason marketers favor multi-channel strategies to optimize the performance of their brands.

increase in mobile usage

The development of e-commerce trends, which have accelerated in recent years, is making steady progress. This process will remain positive during this year 2022. As per the projection, the number of internet users making online purchases will continue to grow. Millennials, who are highly connected and who favor mobility, are primarily concerned.

Mobility is one of the major changes seen in 2022. Mobile usage has spread like wildfire. More than 62% people in the age group of 25 to 35 use it for their online purchases on a recurring basis.

Social Networks, Mandatory for 2022

Young people form an important melting pot of potential customers, with social networks being their preferred communication tool. TikTok, Facebook, Instagram or YouTube are all springboards for e-commerce sites to publish their ads there, offer their products on their commercial pages or marketplaces.

food, a spirited area

Months of confinement have led Internet users to regularly place orders for food products. These can be dishes from major catering brands, but also the ingredients needed for daily food preparation.

According to Médiamétrie, 60% of consumers, made up of working people between the ages of 25 and 50, have placed an online order for food products, either from a major retailer, or net for more than 41% of people. from player sites or specialized sites. About 17% use anti-waste apps for their purchases.

Buy now, pay later era

With the rise in online shopping, the “Buy Now, Pay Later” (BNPL) concept gained momentum during the COVID-19 pandemic. This payment solution is attracting interest from consumers looking for ways to better manage their budgets.

According to the Banque de France, it generates about 5 billion euros annually. In France, FEVAD has about 15% of merchant sites offering this method of payment, while 31% of French people have already used it in 2021. Note that BNPL is similar to the payment facilities offered by some stores. The difference lies in the repayment period without interest, which does not exceed 15 days. However, using this practice presents a risk that should not be overlooked, which can occur among people who have already taken out other loans.

average basket growth

During the pandemic, internet users consume more. They tend to shop a lot online and spend more, with an average basket of around €62.

late night shopping

Consumers typically shop in the late afternoon and 3-7 pm, when they have more time to sit back and focus on the e-tailer post. Thus they are more inclined to place an order.

Diversification of Delivery Methods

When people shop online, they have several options for receiving orders. In 2020, 41% of them chose collection points or click and collect. This solution is typically used by physical stores that make websites available to their customers.

In addition to generating traffic to the site, it is also a way of encouraging them to visit the store and purchase products or services that were not necessarily available online. Drive delivery is also a widely used option as more than 70% of the people who have placed an order have opted for it.

Environment and ethics at the center of concerns

French consumers have taken measurements of environmental issues when making purchases for many years. This is the condition of 53 per cent of these. It is in this current context that e-merchants are adapting their sales strategies so that they are closer to the expectations of their customers. It aims to reduce the environmental footprint of e-commerce as much as possible.

34I The AEOC Congress in Bilbao focused on this key issue. During this meeting of various players in this field it was revealed that the most impacting elements we find in packaging. These are obviously essential for delivery, but most of them are very polluting.

In order to reduce their impact by around 14%, it has become imperative to replace them with ecological and recyclable packaging. Online merchants are also becoming aware of the fact that more and more of their customers are looking more closely at the labels of the products they buy, but also the conditions under which they were manufactured, at various stages. till they finish their product. Hand.

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