With smartphone usage exploding in recent years, all brands are facing the same problem: how to grow their mobile customer base? They are constantly looking for new ways to be more attractive nationally and internationally…
In order to increase the number of users and the degree of their participation, reliability of the means of communication with its customers is essential. Most recognized brands like Airbnb, Uber and Alibaba have opted for SMS because of its universality, its proximity to the mobile user and its efficiency (98% of SMS are also opened within five minutes of their receipt). Above all, SMS contributes to the growth of the user base globally from the very first day of usage.
1. Message notification
Considering the fact that a third of mobile users turn to push notifications, SMS proves to be an effective option in terms of notification. Apps like Uber and Airbnb focus on sending important relevant information to their users at extremely precise times. So they have opted for SMS, which allows them to deliver the right message to the right person at the right time. Keeping users informed has become as important as the user experience and lifespan.
2. Two-way communication
Two-way voice or SMS communication has revolutionized the way brands address their users. Virtual numbers can be assigned to both users and agents, for example by allowing both parties to communicate through an intuitive interface that protects identities and avoids more expensive international calls.
3. User Invitation – Viral Marketing
One of the most effective ways to increase downloads is by allowing existing users to send their contacts a text message with an app download link. Invitations sent this way are an extremely cost-effective way to acquire new customers. For some businesses, sending this type of invitation via SMS costs only 10% of what traditional advertising channels charge. It is also possible to estimate costs by performing URL conversion tracking.
4. Distribution of Mobile Applications
To manage application downloads from a website, all you have to do is make a “call to action” (the famous “call to action”) that contains the words “send me an SMS”, “download link”, or “download”. Are included. application”. Visitors enter their phone number, then receive a text message with a link to download the app. This SMS-based approach can dramatically improve conversion rates as users need to have one on their device. The link is received which goes directly to your app. This also helps to reduce the problems while downloading the application and remove any ambiguity regarding downloading the application.
5. Verification of users through their phone numbers
More than 7 billion people have a telephone number. So it is hardly surprising that many companies support user verification through their mobile phone numbers. This method of user authentication makes it easy to verify user profiles around the world in seconds, weeds out malicious users, and focuses on improving the user experience for legitimate community members.
The more users involved, the more likely they are to remain loyal to the services offered. And, in today’s ultra-connected world, SMS meets the continuous communication needs of the users involved.
About the Author :
Cyprien Goddard is sales director for France and has some strategic accounts in Europe for Nexmo, a Vonage company.
He has many years of experience in developing and marketing innovative and disruptive solutions in Internet and Software solutions, B2B and B2B2C. He has worked with Oxalide (Open Source Application Management), Pay-on/ACI (SaaS Internet Payment Solution for Banks), Approach (SaaS Software, International Mobility Management), NI2 (Repository Software for Network Infrastructure and CMDB), PlanView. participated in the development. (Project Portfolio Management), iPin/Intel (SaaS, Internet Payment Solution for Digital Content) and GE Healthcare (3D Medical Imaging Software, CT, MRI). He is the founder of Portola Development, a consulting company for strategy and business development of innovative solutions.
He began his career as a research assistant in the Robotics and Artificial Intelligence Laboratory at Stanford University. He is a fervent promoter of Professor Christensen’s disruptive innovation.
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