As valuable in the field of training as in business, webinars allow you to create a presentation and have a live discussion around a product, a new proposition or a specific topic. So the way it is conducted alone can determine the success or failure of a digital marketing strategy. Take a look at some tips for a successful webinar…
A webinar, what is it before?
Etymologically derived from the words “web” and “seminar”, a webinar (webinar in French) is a live meeting, usually by videoconferencing, to promote an offer or discuss a related topic. This allows the creators of webinars, called “speakers”, to provide the audience with all the information they deem necessary to convert them into prospects and prospects. Often accompanied by slideshows broadcast live to the public, these online conferences are increasingly becoming an essential element of effective coaching, engaging training or an effective marketing strategy.
But to make a successful webinar, you need to take the time to fix all the details related to the syllabus of the session. The choice of subject should not be random. Despite the fact that it should be linked to the product being promoted, you should prioritize the topic that interests your target and that increases the attractiveness of your offer that you want to highlight.
Webinar preparation
Which theme best matches the idea I want to develop? Is it really needed to highlight the intrinsic features of my product? What is my “buyer persona”? Is this topic part of the interests of my potential customers? Have there been too many webinars on this topic already? How do I work to capture customers through my webinars? These are some of the questions you should ask yourself before scheduling a videoconferencing.
In fact, having the best products won’t help you attract new leads to your online conference if you can’t find the right words to capture your audience’s attention. Everyone wants to fulfill his personal interest above all else. The best way to encourage someone to participate in your webinar is to give them a topic that interests them.
And again, care should be taken to ensure that the content is in line with the chosen topic. The aim is to avoid at all costs the chances that your webinar related promises have been fooled about. Then make sure the fruits fulfill the promise of flowers.
First, remember that creating a landing page specifically for webinar registration is ideal. You can then use email, social networks like LinkedIn and Facebook or other digital channels to communicate around your videoconferencing and spark a desire to participate in your goals.
With regard to the registration page, it should include all the necessary information such as date, time, subject, registration form, or even the schedule for the online conference. Care should be taken to include a section intended for liaison between leads and promoters, if necessary, in order to obtain more relevant information about the session.
Nevertheless, everything will be easier if you create a virtual community upstream that shares your opinion on this topic. Then you can easily offer your webinar project to your clients without any fear. An attempt to provide in this case is to create a profile / page on social networks and a blog to publish information related to your center of interest.
You can insert a “call to action” or highlight webinar in your website’s home page and slider. One of the popular techniques in webinar promotion is to provide a free eBook, volunteer training, or giveaway to incoming leads to sign up. If you are willing to promote an offer, this is an option that should not be overlooked, just like the choice of speakers during videoconferencing.
selection of assistants
In fact, it is accepted that in order to conduct webinars effectively, you need at least two speakers. The first person should be responsible for presenting effective content and facilitating the session. For another, it takes care of any technical issues related to sound, video, presentation support and any other malfunctions related to customer relations. He should also manage the “chat” by answering various questions and concerns of the participants.
So the choice of presenters is a detail that should not be taken lightly when it comes to managing webinars. It is necessary to select worthy, dynamic and comfortable speakers (for the presenter). This is a very important parameter if you want to encourage your audience to follow the videoconferencing till the end and actively respond to your polling, questions. But at this stage, it must be recognized that the choice of webinar software can be decisive. If it doesn’t provide a good “customer experience,” it’s very likely that you won’t get the results you expect with regards to marketing objectives.
Use appropriate and efficient software
The ideal software for a webinar in 2022 should provide good image quality, a scalable video format, a chat area, an on-screen slideshow display option, and a session recording setting. By choosing such an online tool, you will also avoid recurring problems in running webinars. There are a variety of offers on the market that meet these essential criteria to attract the attention of the customers.
Between Zoom, Microsoft Teams, Webikeo, GoToWebinar and many more, you will inevitably find the tool that will meet your expectations. Furthermore, some of them provide KPI analysis tools such as participation rate, engagement rate, conversion rate, presentation quality, and other performance indicators. You can also use it to design mailing campaigns or collect data on participants.
Analyze your webinar results
This is the stage where you have to analyze the KPI related details in depth. The success of your webinar doesn’t just depend on the smooth running of the session. Only the associated results can judge the quality of your service. After the online conference, what is your email open rate? How many people have signed up for your training or purchased your product? Have you achieved the goals you set from the beginning?
In any case, learn from each webinar to do better next time. It also includes features related to sending a recorded version of your webinar or replay that are often overlooked when each potential customer can change the performance of your business forever. That’s why every coach, coach or entrepreneur has an interest in being attentive and meticulous during the webinar process.