Your social media publications seem less and less appealing on repeat? Are you short of ideas? You may be in serious need of some fresh air to get back on track and achieve your goals. In short, here are 5 ways to breathe new life into your content on social networks…
1. Study the market and competition
Regular study and analysis of the market and competitors forms the basis of your social media strategy. Listen to your market and analyze your competitors to compare your brand’s strengths and weaknesses to find the best fit for your audience.
With social networks and digital marketing developing at an alarming pace, your market research and your competitors’ research many years ago may be completely obsolete today. By regularly analyzing your competitors, you will be able to gain valuable insight into what works in your field and how to better shape your social media strategy.
This step also helps you identify deficiencies in your own content. Of course, don’t copy other people’s messages. Use them as a starting point to come up with relevant new ideas that you may not have considered before.
2. Optimize Your Existing Resources
Your current team is your best resource. Analyze your current team and your budget to determine if you are operating as efficiently as possible. To refresh your team, consider your current resources in several areas and plan your budget accordingly:
- business objectives;
- staffing and training;
- material creation and production needs;
- software and subscriptions;
- Advertisement ;
- payment participation;
- analysis tools.
In addition, your various social media profiles may need to be updated. update:
- your profile picture;
- About Bios/Section: Keep it simple and concise;
- cover photo (if applicable);
- Other elements to customize your profile based on the current state of your brand and industry.
3. Reuse Your Content
Creating a new social media post every time is next to impossible. As Neil Patel, one of the biggest names in digital marketing, explains, “Part of any good social media marketing plan is to share content on a regular basis.” This can be difficult to achieve if you are unable to post multiple blog posts and other content per week.
However, you probably have many old pieces of content that you no longer use to their full potential. Blog posts, podcasts, videos, e-books are all great examples of content you can rearrange into new articles and infographics to post on social media. And why not relay quotes from your podcast, blog post or YouTube video, for example.
4. Diversify Your Content
Posting the same type of content every week quickly becomes stale. Make sure your content has enough variety to interest and engage your audience while remaining relevant and meaningful.
Finding the right balance can be difficult, and ultimately the right balance for your brand depends on several factors:
- your goals
- your audience;
- your market/industry;
- your brand image.
Be creative and categorize content types in a way that makes sense for your brand. By using a combination of content types (inspirational, entertaining, educational, promotional…), you can better organize and target different stages of the customer journey and/or different segments of your target audience.
You need to diversify your content to show that you care about your audience.
5. Invest in Advertising
If your brand only uses organic social media at the moment, consider investing in paid social advertising. Paid ads are a major social media marketing tool for highly targeted campaigns.
Whether you want to build brand awareness, increase leads or sales, social media advertising can help you achieve your goals with the right strategies.
Like organic social media posting, be sure to only advertise on platforms where your audience is active and engaged. You will see, you will get better return on investment (ROI) by running ads on relevant platforms already used by you and your audience.
Regular ad optimization is also important if you want to get good long-term results and speed up your campaigns.
Source: Giraffe Social Media