5 Strategies to Grow Your Email List (Automatically)

I reveal to you 5 tested and proven strategies to grow your email list of qualified customers in this article. But before that, why is it important to build an email list of qualified customers? You’ve probably heard it before, money is on the list? But why is this phrase so important in the fearless world of digital marketing?

Quite simply, because it is thanks to your newsletter that you convert most of your prospects into subscribers. A conversion rate that averages 4.2%. And with the right copywriters that number can grow dramatically.

(The conversion rate of my previous email sequence for a client is 13.34%).

This is why I encourage all of our customers and prospects to bet a large part of their strategy on the email list and their newsletter…

Then with a good copywriting, your email list doesn’t need to have 1000 subscribers… from 100 people, you have an interesting number of sales and the business to start with.

However, you have to get your first customers! And beware not just anyone, I’m talking about real fans here. Prospects are hot as a PSG supporter ahead of the Paris-Marseille meeting.

That’s why I reveal to you 5 strategies to grow your email list of qualified customers (automatically).

1/ The first strategy to grow your email list of qualified customers (starting tonight)

This is a lead magnet, also known as a freebie. What is this concretely? A gift you give in exchange for an email.

This strategy has become mainstream, but still works.

However, attracting the right people to your email list doesn’t require a lead magnet.

Let me give you the 3 most important features. It solves a difficult problem: which means your prospect’s problem needs to be painful, immediate, and accepted by your prospects.

Don’t make the mistake of creating a lead magnet you want, put your readers first.

  • It gets eaten up easily: The biggest mistake I make is seeing over a hundred pages of eBooks (okay, I’m exaggerating a bit)… Honestly, who would read this! Your lead magnet should be able to be consumed in a matter of seconds;
  • It brings rapid change in your readership. This is an easy change to implement in their daily lives.

There are some formats that work better than others:

  1. Quiz, because we are curious and have a playful side;
  2. Checklist for your prospect to think everything through;
  3. Template to save her precious time.

2/ A landing page that converts

When you create your lead magnet, you need to put it forward to attract as many customers as possible to your email list. It is best to use a landing page strategy.

But what is a landing page? And what are these features?

A landing page is a landing page (French translation).

This is a page where the only possibility is to leave or subscribe to your email list. There are no other links (other than your GDPR Terms and the Terms and Conditions).

At the top of this landing page, place a headline that clicks with the main benefit of your lead magnet. Then a curiosity subtitle (it still works). Consider putting up a view of your lead magnet.

Put your first call to action button to get your subscriber subscribed.

Go ahead by describing 3 to 5 benefits your customer will get from joining your email list.

But ? Testimonials from people who have already consumed your lead magnet.

Show that you are the right person to back them with a copywriter.

Finally, put the call-to-action button again.

3/ The Third Strategy to Grow Your List of Customer Emails

content creation.

Creating content will come in handy in your professional life all the time. Content creation allows you to:

  • Make yourself visible (and attract your first customers);
  • Prove your expertise (to reinsure your future customers);
  • Show your value (and engage the media);
  • Grow your email list of customers;
  • And finally, to sell.

It doesn’t matter which format you choose for your content creation: blog, podcast, channel, YouTube… just think about the call to action to sign up for your newsletter.

Build material around the subject covered in your lead magnet (for a fixed fixture).

Clearly each of your content should bring value to your prospects.

In order to create impressive content for your readers, you must definitely know your ideal customer by heart and follow some methods to avoid the blank page.

4/ Harness the Power of Guest Articles

This is my favorite strategy for increasing the number of subscribers to my email list. In fact, thanks to a consistent guest article strategy, I benefit from the power of other sites in terms of traffic and credibility. Each guest article, thus published, allows me to get eligible subscribers to my email list.

Don’t underestimate this method. It will make you more reliable, you will be visible to more of your prospects. This is only profit for you!

From now on, list the blogs, podcasts, YouTube channels that your audience consumes and start contacting some creators for guest articles.

5 / social networks

Social networks, which I want to highlight as a strategy to grow your email list of qualified customers.

I am mainly on the Instagram social network. That’s how I communicate on my lead magnet, not through posts, but also through stories. I can also highlight the feedback I get on the newsletter.

I can easily talk about my newsletter when I write it, or when I send it…

The goal of all this? Highlight with each publication the benefits of joining my email list.

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