5 Strategies to Grow Your Email List (Automatically)

In this article, I reveal 5 tested and proven strategies to grow your email list of qualified customers. But before that, why is it important to build an email list of qualified customers? You’ve probably heard it, money is on the list? But why is this phrase so important in the fearless world of digital marketing?


Quite simply, because it is thanks to your newsletter that you convert most of your prospects into subscribers. A conversion rate that averages 4.2%. And this figure can grow significantly with the right copywriter.

(My previous email sequence for a client had a conversion rate of 13.34%).

This is why I encourage all of our customers and prospects to stake a large portion of their strategy on email lists and their newsletters.

Then with good copywriting, you don’t need to have 1000 subscribers to your email list… from 100 people, you have an interesting number of sales and the business that goes with it.

However, you have to get your first customers! And be careful not just anyone, I’m talking about real fans here. Chances are hot as a PSG supporter ahead of the Paris-Marseille meeting.

That’s why I reveal to you 5 strategies to grow your list of emails from eligible customers (automatically).

1/ The first strategy to grow your email list of eligible customers (starting tonight)

This is a lead magnet, also known as a freebie. What is this concretely? A gift you give in exchange for an email.

This strategy has become common, but still works.

However, it doesn’t require a lead magnet to attract the right people to your email list.

Let me give you the 3 most important features. It answers a difficult problem: which means that your prospect’s problem should be painful, immediate, and recognized by your prospects.

Don’t make the mistake of creating a lead magnet you want, think of your readers first.

  • It gets eaten up easily: The biggest mistake I make is seeing over a hundred pages of eBooks (okay, I’m exaggerating a bit)… Honestly who’s going to read this! Your lead magnet should be consumed within seconds;
  • This brings about an instant change for your reader. This is an easy change to implement in your daily life.

There are also formats that work better than others:

  1. Quiz, because we are curious and have a playful side;
  2. Checklist for your prospect to think everything through;
  3. Template to save her precious time.

2/ A landing page that converts

When you create your lead magnet, you need to highlight it to attract as many customers as possible to your email list. It is best to use a landing page strategy.

But what is a landing page? And what are these features?

A landing page is a landing page (French translation).

This is a page where the only possibility is to leave or subscribe to your email list. There are no other links (other than your GDPR Terms and your Terms and Conditions).

At the top of this landing page, place a headline that clicks with the main benefit of your lead magnet. Then a curiosity subtitle (it always works). Remember to keep a view of your lead magnet.

Put your first call-to-action button so that your subscriber can subscribe.

Go ahead by describing 3 to 5 benefits your customer will get from joining your email list.

But ? Testimonials from people who have already consumed your lead magnet.

Show that you’re the right person to support it with Who-I-Copywriting.

Finally, put the call-to-action button again.

3/ The Third Strategy to Grow Your List of Email Subscribers

content creation.

Content creation will be useful to you at all times of your professional life. Content creation allows you to:

  • Make yourself visible (and attract your first customers);
  • Prove your expertise (to re-insure your future customers);
  • Show your value (and keep the media interested);
  • Grow your list of email subscribers;
  • And finally, to sell.

It doesn’t matter which format you choose for your content creation: blog, podcast, channel, YouTube… just think about the call to action for your newsletter subscription.

Build the material around the subject covered in your lead magnet (for stability).

Of course, each of your content should bring value to your prospects.

In order to create impressive content for your readers, you must definitely know your ideal customer by heart and follow some methods to avoid the blank page.

4/Use the Power of Guest Articles

This is my favorite strategy for increasing the number of subscribers to my email list. In fact, thanks to a consistent guest article strategy, I benefit from the power of other sites in terms of traffic and credibility. Each guest article, thus published, allows me to get eligible subscribers to my email list.

Don’t underestimate this method. It will make you more reliable, you will be visible to more of your prospects. This is only profit for you!

From now on, list the blogs, podcasts, YouTube channels that your audience consumes and start contacting some creators for guest articles.

5 / social networks

Social networks, which I want to highlight as a strategy to grow your email list of qualified customers.

I am mostly on Instagram social network. That’s how I communicate on my lead magnet, not through posts, but also through stories. I can also highlight the feedback I receive on the newsletter.

I can easily talk about my newsletter when I write it, or when I send it…

The goal of all this? Highlight with each publication the benefits of joining my email list.

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