For many bloggers, youtubers and web entrepreneurs, Defining the content strategy is limited to finding ideas for the topics to be covered, But very often, the task is already complicated …
Maybe the same is true for you?
Maybe you’re looking to see what the competition is posting or what current content is doing well. And you tell yourself that if you also publish this kind of content, you will eventually be successful in achieving your goals.
Obviously you don’t copy. You just motivate yourself. But sometimes the results do not live up to your expectations.
quite simply, because you vYou find yourself posting content that has nothing to do with your goals, your products, or the needs of your audience.
The problem is, the more you post content like this, the more your motivation and hopes for online success sink into an ocean of confusion.
If today you are struggling to find topics for publication, whether you post randomly or what you search on the internet, surely you are not getting the desired results.
No problem, you need to define an effective content strategy. I suggest you do so by following 5 simple steps through this article.
let’s go !
1/ Start by defining your content topics
By reading this headline, you are definitely telling yourself: “This snake is biting its tail.” But you will soon understand.
The idea here is not to define specific topics for your next blog post or your next YouTube video. Of course, this step will be the last. here you should rather Find out the general theme(s) of your content and who it is for.
Knowing who your content is aimed at is the first essential step to exploding your results. So it is a question of being as precise as possible. Who do you want to help with your publications? In which theme?
Then, to be able to communicate effectively and build a link with your specific audience, We have to show sympathy. How does your audience feel? What difficulties does he face? What is she thinking about? What is she already doing?
Ask yourself these questions and try to answer as accurately as possible. You are building the foundation of an effective content strategy. So don’t take it lightly and be as specific as possible.
2/ Be aware of the steps to be followed by your potential customers
Defining a marketing persona is one piece of advice that is shared collectively on web marketing sites. And so much the better, because it is an essential foundation for effective communication.
Unfortunately, most web marketing advice ends there. However, Your ideal customer will grow as they consume your content, This will take steps, which you will need to optimize your content in order to communicate effectively.
I recognized 5 different stages For a specific person who consumes your content:
- She doesn’t know you yet;
- It occasionally consumes your content;
- He has subscribed to receive your content;
- It is subscribed and committed;
- He is a customer.
Each of these stages matches a specific type of content to best meet the needs of your audience.,
3/ Find Your Trademark to Look Distinctive
Standing out and creating original content is essential to online success, And not only in competitive disciplines. we need to find define your trademark or your branding, That is, what will happen is that it is your content that your readers will read and not your competitors.
Some people advise you to be only yourself for effective branding. Unfortunately, it isn’t always that easy. Still have to choose the best 3 adjectives that best match your branding and keep them in mind when creating content.
For example, if you’re writing a blog post and your adjectives are “fun,” “beautiful,” and “modern,” you shouldn’t hesitate to take care of your design, jokes or sentences in your article when talking. include. hot topic.
Also, try to stand out from your competitors easily. Find something that everyone will say about you, but that isn’t necessarily true.
4/ Define a Content Publishing Rate: The Key to a Good Strategy
Defining a publishing rhythm is one thing, sticking to it is another. Let me tell you a little personal story about it.
When I started online in 2016, I set a goal to publish 1 article and 1 video per week on my site. It is both a little and a lot. It provides one written content and one video content per week, or 52 articles and 52 videos per year.
At first I easily maintained the pace for 3 months. Then, I realized that I didn’t plan on creating my own paid content (video training), or free content, but personal… In short, I quickly became lazy to create new content.
Does this happen with you too? Well I found the solution: Create content on a large scale.
Let me explain The idea is not to create a lot of content without worrying about quality (your quality is always better than quantity). it’s more Work with focus on one thing.
Instead of making one video and one article per week, I just made 4 videos in one week and 4 articles in another. So my focus was on one type of content and in a week I Prepared me the necessary materials for the next month.
It remained only to organize and plan the ingredients to explode my results. I’ll show you how to do it in the last step.
5/ Any good strategy in itself
Having a posting schedule helps you know when to post your content, but it doesn’t mean there’s a plan behind it. Very few marketing gurus talk about it and yet it is One key to online success: Having a content plan.
In general, there are 3 types of material:
- Free (blog articles, post on the network…);
- private (accessible in exchange for an email address);
To have an effective content strategy, You need to know where you want to take your readers. Logically, towards your paid content. Is not it ?
So if you plan to sell a video training course on “How to make a vegetable garden”, for example, you will need:
- Create personal content that proves to your audience that you are legitimate To teach them gardening and you can be trusted;
- Create free content to make yourself famous And show that anyone can create their own vegetable garden with a little inspiration.
Each content you create should have a specific purpose:
- to make you known;
- retain your audience;
- Sell your products.
as we have seen, Defining Your Content Strategy Isn’t the Same as Creating a Publishing Schedule, A well thought out content strategy will allow you to achieve your goals, whether in terms of traffic or sales.
Obviously it is needed Spend a little time upstream, whether it’s a reflection of its content, as well as on their plan. But it will not be a waste of time, as it will allow you to see more clearly about your business, not to waste more time on yourself.Have what content to publish and blast your results through more effective communication.
Start planning your content for the next 3 months now by following these 5 steps. You will see the major benefits of a good content strategy for yourself.