In France in 2020, 58% of organic searches are done on mobile devices. Google is fully aware of this new situation. From now on, in order to refer to a website thoroughly, it should now only be referred to as “mobile friendlyFrom now on it aims to develop “mobile first” websites, i.e. designed with a preference for smartphone displays. This argument strongly influences SEO web writing habits, which need to be adapted to the new reading mode. Write paragraphs of up to 400 words, invest in bulleted lists, refine your meta tags, and think about semantic consistency: Here’s a list of 5 web writing rules to adopt on mobile…
What you need to know about Google’s “mobile first” argument?
Google recently announced that its website indexing algorithm would soon move away from the logical desktop For a “mobile first” argument. This means, in short, that Google’s robots will gradually become more interested in the mobile version than the computer version of your website. Upon arrival, there should only be one “index” in the Google algorithm: Mobile First.
The effects of this development are numerous. First, and not least, it implies that websites primarily designed for smaller screens will be better and better referenced in the SERP (search engine results page, or search engine results page).
Be careful, we are talking about the first websites designed for mobiles and tablets. websites”mobile friendly” And “Responsible” are no longer enough. It is no longer a question of adopting the version desktop for mobile displays, but Merge mobile and desktop versions so that they both fit the same indexing criteria.
This new classification logic affects the design and graphic organization of websites. However, it also depends on the strategies that govern SEO copywriting. SEO writing must therefore adopt new rules, specific to web writing on mobile, in order to subdue the Google algorithm and encourage good natural context.
To adapt your web writing to mobile and tablet formats, you need to be interested in the arguments that govern online research and reading through these media. Several key features stand out to add to the larger web writing checklist, which conforms to the 5 main web writing rules.
1/ Focus everything on headings and bulleted lists
Take the test! On mobile screens, the text that is displayed rarely contains more than 1,300 characters, unless the author has chosen a font size that is difficult to read. Out of these 1300 letters, the reader’s eyes can choose only a few words.
Reading on mobile is organized effectively in “Z”, like most reading in portrait format. Titles are therefore especially important, doubling with the first sentences of each paragraph. The rest of the text benefits from just a diagonal reading. The Internet user hovers over your text, locates the key words that interest him and reads only when his curiosity is piqued. Hence the interest of lubrication.
To this argument is added the so-called “axial” construction of most mobile materials, that is to say, vertical. Therefore, on mobiles and tablets the user has the reflex to sweep your web article from top to bottom. therefore the interest of Use bullet lists regularly, which keeps his gaze better. Or, to summarize:
- Adopt soulful headings, and answer in subheadings;
- Grease important information that encourages detailed reading;
- List important points.
2/ Go straight to the point
Reading on mobile is still quite tiring, so the reader rarely moves past the experience. Your article should meet its needs, so it should be a quick reply. Web editors writing for smartphones and tablets should therefore forget their fear of bounce rates, and skip long texts full of suspense. The mobile reader comes looking for information, which must be given immediately:
- favor short sentences over simple grammatical constructions;
- Write paragraphs of up to 450 characters;
- Respond with an introduction to spark interest.
Important note: As often, web editors, with the new Google Mobile First Indexing, are faced with web writing logics on mobile that go against French writing habits, often based on a certain lyricism. ,
However, keep in mind that Google primarily supports websites designed for the reader. If your success as a copywriter depends on your pen, it would be a shame to deprive your audience of it! Adopt mobile first writing rules that easily combine with editorial style success. Bulleted lists are very useful in this context.
3/ Choose a readable font and stick to it
If you choose the font in which your article appears, choose typography that is easy to read. There is a tendency to think that sans serif fonts, such as Arial and Verdana, are the easiest to read. This actually happens less and less, as the display quality improves on our smaller screens.
So you can also bet on serif fonts, like Times New Roman or Garamonda, When you’ve made a choice, don’t change it again, otherwise reading will be discouraged.
In all cases, the minimum character size must be equal to or greater than 16 pixels. Also remember to leave enough line space. To read on a mobile or tablet, the Internet user actually uses their fingers on the screen. Give them some space. Same logic for K button call-to-action Efficient: Make them big enough that they’re easily clickable.
Your mobile policy should be:
- be legible with or without serifs;
- Display characters of at least 16 pixels;
- always be the same;
- Wind up the text.
4/ Fine-Tune Your Meta Beacon
On the small screens of our phones and tablets, the search bars are smaller than on computers. It is also, let’s say, more complicated to type without the typo. To reduce these handling difficulties during text search, the user therefore supports Short query and too many common keywords What does it mean for him to leave?
As you can imagine, this approach brings very broad search results. The Google algorithm first presents him with the best-referenced websites for his query, then the Internet user sorts them. From where The importance of properly thinking about your meta-title and your meta-description, They should provide your potential user with as many answers as possible, and guide their clicks.
5/ Think about semantic coherence
Another big trend in Internet search on smartphones and tablets is to move beyond voice commands. A little “Ok Google,” and your Internet user asks you a very specific request, often in the form of a question. In order to hope to provide an answer, and therefore promote your natural context, you should invest long keywords in your article.
At the most, the main keyword should be forgotten because Favor long tail secondary keywords, If it, of course, requires that the main keyword appear in prominent places of your article – the title, the introduction, a sub-heading – then it is the secondary keywords and the long tail that give it semantic stability. Essential for good SEO.
To learn more, find this article on tips on optimizing your SEO for the long tail.