If you have been roaming the web like me for a few years then you must have noticed this too. Every day new content creators are launching themselves to cut their own pieces of the pie. Every day new videos are posted, blogs are created and podcasts are listened to. How to stand out in this crowd?
Every day, content creators try to market themselves and grab the attention of their audience.
There’s only one thing, we all need to share our stuff to make ourselves known.
And now there are a lot of people on the market, among the 7 year old kid who shares his Call of Duty videos and proves to you that he is much better than you at installing Photoshop for free, the creator who collects gold and Glory to the stage and thousands of views done, all new, and you.
That’s a lot of people… Worse, it’s a real war.
Yes, we are at war.
To attract the attention of the people in war.
And the juggler who has won the day in this battle for a few years, no matter what your subject, no matter how hard you push yourself, no matter what platform you use, remains invincible.
Because he understood very well what works today is Netflix… (Yeah, it’s not always what one thinks…).
Instead of watching your videos, reading your emails (or even falling asleep!!), your client is watching the new season of La Casa de Papel. Their focus is entirely on their chain (we’ll see in detail how they get there), and you might already have had sleepless nights.
We are war friends.
All content creators and artists of modern times are influenced by this phenomenon and must be armed with the courage to lead their fight and hope to conquer a large area to fulfill their ambition and their hope for independence …
Get ready sailors, because what we’re going to see today is Bar Gold.
5 principles that will grab your potential customer’s attention and make them thank you for your content
What drives people crazy, what excites them and moves them in every way, is a combination of several principles.
Yes, I will never talk to you about technology, because you don’t have time to train yourself on new algorithms every 4 moons, principles are eternal and best investment in terms of knowledge for your business.
Why can you spend so much time in the movies?
Reading a book of several hundred pages?
Prefer to watch Netflix instead of sleeping!
What’s the secret recipe that all the best ingredients creators keep in the vault to create so many bestsellers (the last one alone was enough to spoil over 65 million people…)?
1- They use distraction
You have a great time on the material, it allows you to occupy yourself and pass the time.
This is the Baba of Good Stuff. Distracting content is content where you don’t get bored.
Man needs distraction, because boredom is a terrible enemy to fight.
Think of your ingredients as food.
We all need to eat, just as we all need to be distracted. And we are prepared to pay a lot to eat well just as we are willing to pay a lot to be distracted (Netflix subscriptions, movies…).
For information, let us tell you that in the first quarter of 2019, Netflix achieved a turnover of $ 4.52 billion. In 2020, with control, the platform reached over 5.8 billion.
People are bored and want to be distracted, even if it has to pay for it.
In the days of kings, there was actually a “king’s clown”, to harass, to distract, to sing, or to beat. In one way or another, they distract their audience, this was their main business.
Since I guess you don’t want to get beaten up, let’s move on to other points of view to look at the source material of the material that will keep your prospect asleep.
2- Most famous and most neglected
It’s about writing stories. This is by far the best way to keep your reader engaged and hooked till the end.
The firefighters counted war stories from state to state. And he sang them (distraction + story) to distract the attention of his audience.
What you haven’t been told is that a beautiful, gripping story isn’t enough (otherwise the Harry Potter saga would not only be the 5th best-selling book in the world).
The most viewed, most viewed, best-selling content of all time, the ones that are on the podium and really stand out, have a few things in particular.
And if you manage to grasp this concept and apply it to your content, expect your content to be highlighted by the platform so that people stay connected, even if you didn’t do it on purpose…
You get it, this is the third principle.
3- Promote its content
During my research, I was interested in the unbeatable tasks that brought in the most sales, the ones that grabbed the most.
Best Selling Books in History:
- Number 1 is the Bible (over 4 billion copies);
- Le Coron in second place (more than 3 billion copies);
- And the last part of the podium has not sold even the second with 800 million copies …
I assure you, we are not going to talk about religion, but persuading our marketing friend.
And we must ask ourselves a question…
Why are these two best-selling religious books?
Not because they’ve been around for a long time.
Because they fulfill a need. need to be related.
On Maslow’s pyramid, it is the third need after the primary needs: food and shelter.
Best sellers are the followers of the content.
They bring together a group around the same beliefs expressed in their content. Sometimes places of worship are built and named to strengthen ties between group members.
This is the driving force of the world’s best-selling content.
He has the power to bring believers together.
Harry Potter also has followers (but much less than 2 religious works, which explains its 5th position). There is someone around all of us who is a genuine Harry Potter fan, who has read all the books and even in many languages.
There are also places of worship for Harry Potter, a fan worthy of the name already has or is planning to move to London and trample the rebuilding of Diagon Alley and buy a wand in Ollivander’s shop.
So far in short:
Good content tells a funny, never boring story that embodies the values (by the content creator) to unite people (Maslow’s third requirement).
Then you should ask yourself these questions:
- What are the core values of your content? from your story?
- Are they visible enough in your content?
(You’ll never see Harry abandon his friends, it’s not in his values).
Now that we’re among us and we’ve scared off all the tourists (1266 words later), it’s important to note that no one has told you about it yet, and that answers the logical question That’s who you are definitely asking yourself: How to build your group?
4) To retain your members, you have to feed their pride
This point, it’s downright counter-intuitive…
And it’s by far one of the most important (even if it needs to be the last in your content).
(5 lines are a bit boring to understand).
As the Proceedings of the National Academy of Sciences (PNAS) study on the subject explains:
“Man of prehistoric times had to be commendable in the eyes of the members of his community in order to receive help when needed.”
To adopt best practices valued by the group, we need a means of measurement that allows us to guide us in our choices and ways of acting.
And this sense of pride is an internal reward that guides us to these actions.
It will be a motivational system that encourages by keeping in mind the views of others.
It is a matter of pride for all the Harry Potter fans to read the books. This makes it possible to identify the members of the tribe.
It’s the same for us marketers.
Who among us has never heard or even read 4H Week?
Have marketers, copywriters worth their salt not heard or read about the works of Gary Albert (possibly the best copywriter ever).
5) The theory that alone implicated more than 64 million people
Netflix’s most-watched series has practically taken advantage of this one principle and broke all records.
Stranger Things (Source: NY Times)
(Maybe you followed him too)
Obviously this includes the other 4 theories, but it has fully supported this 5th theory of mushrooms.
It is using plot.
Note to curiosity (I made a video based on that whose average viewing time is more than 50% of the video. You can see here, it’s unlisted, that means now only you can watch it.)
To make your reader wonder “what in the name of God!” ,
The series uses this principle very well so that you can spend hours in front of your screen and series episodes.
This principle is explained by the simple fact that we do not like to be misunderstood, and by our natural impulse to seek truth.
If you want your audience to stick to your content, I invite you to spark curiosity as much as possible.
Bonus: A Little Reminder (No Beetles Bite)
Since this is my first article on Webmarketing & Co., I would like to remind you, which is extremely important.
Good content isn’t necessarily content that makes you feel good (even if it can fundamentally help your audience),
If we take cinema. A cinematographic “good material” film will bring together the most talented actors, have prestigious awards and be produced by a big name in cinema.
When we look at the last film that received the “Grand Prix” of the Cannes Festival, in this case: “Atlantic” by Mati Diop
We see that they only made 100,000 entries in total (100,000 views on YouTube would be huge, but for cinema, it is Groundnut,
And when you compare it to a really harrowing movie, without a ton of subtlety, with a ton of special effects. Well, he gets slaughtered… plus 6,683,415 viewers for The Last Avengers…
What does this tell us?
“Good content” is content that viewers wants to see,
Remember this. And the best way is to create great content and use those principles, It’s Your Chance To Know Better Than His Mom,
And then you’re going to say thanks for the max advice, but how do I do that?
Don’t worry, if you want to take it further I wrote an article on this topic with a little thing for you at the end.
See you again soon.