To learn how to make your product or service addictive, you need to draw inspiration from the marketing practices used by marketing giants to master the art of making a product or service addictive. In this article together we are going to explore what steps you can take to be successful in your communication…
- find a profitable product;
- Build a brand image around the product;
- choose a communication channel;
- create social proof;
- Have good after sales service.
This step is arguably the most important and takes the most time. In fact, product research is a fundamental element of selling on the Internet. to succeed in Find your winning product (including physical and digital products), simply ask yourself the following questions:
Is there demand for this product?
Does my product meet the current market need?
Is there competition for this product?
The offer should match the current market demand, ensure that your product is sought after by the audience and draw inspiration from the competition to adopt an effective marketing approach to stand out in this current market. How to stand out from the competition on the Internet?
is proved that 8 out of 10 shoppers shop emotionally, not rationally, It simply means that the presentation of your product or service should capture attention and engage your audience. Everyone wants to have a sense of belonging to some brand or some entity.
If you are doing e-commerce in 2021, You should bet on branding or brand buildingThe goal here is to create a unique identity around your product and the values it communicates. This principle also applies to infopreneurs (online sales training). Although the content of the training is of quality, an infopreneur less experienced on the subject will have a better chance of succeeding on the internet by applying the principles set out in this article. .
It is thanks to branding that you will be able to build long-term relationships with your customers by bringing added value to your product or service. Big successful companies like Coca Cola or Amazon have applied this principle and are recovering the largest market share in their field of activity.
The choice of your communication channel or traffic source mainly depends on the product you want to sell, for example if you sell home goods (home and garden decor), the most interesting source of traffic is Pinterest. If you are an infopreneur in digital marketing, your source of traffic suited to your audience is YouTube and W. IsE-Marketing & Co.
If you have the right product and are presenting it to the right audience using the right source of traffic, it means that you have taken the necessary steps to successfully sell on the Internet. The choice of your traffic source will also depend on your budget and your communication strategy and your marketing expectations, for example advertising on Facebook is less expensive than advertising on Instagram.
One of the factors influencing the failure of many e-marketers is to take shortcuts in their communication strategy. social proof (social proof) A very powerful marketing argument, but neglected and little known to the general public. This strategy involves setting up trust indicators to make your product credible to your audience.
A store full of people is 10 times more likely to attract buyers than an empty store, even if the latter offers quality items, explained by human psychology, the way the human brain is programmed to It is known that we are attracted to what attracts a large audience.
To implement this strategy in your communication, you should focus on all the aspects that may attract notoriety of your product such as more interaction of Facebook or Instagram page (likes, comments, shares…); Have a visible YouTube channel (number of subscribers; lots of views and comments).
For those who do e-commerce, you can add your product’s presence on popular platforms like Forbes, Wall Street Journal, “product of the year” or publicize partnerships with personalities to promote your product or service. can do.
After sales service is a step that is often overlooked or taken out of the equation. The goal is not just to drive sales up and down, but to retain buyers to entice them more to buy your products or training updates.
how it works ?
For those who are e-commerce, you can offer free delivery of your products. Refund if the customer is not satisfied with the product or recommends a similar product to its customer. Remember, it’s the little details that will make all the difference between your products and the competition.
For Infopreneur, you can also offer to reimburse if a member is not satisfied with the content of your training. You can offer future training updates free of charge and support to meet the needs of training members.
All these small steps will allow you to get closer to your audience, retain them and make them addicted to your product or service.
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