No matter how great your product or service is, if you don’t get your message across, you won’t drive traffic to your website! Even if you already know that content marketing can help you, there is a big difference between knowing that content marketing is the solution and knowing how to create an effective and relevant content strategy. . While there are many strategies you can use to fuel your business growth, here are 7 that we believe are effective, but are too often overlooked!
1. Be attractive in appearance
This is the cornerstone of an effective content marketing strategy. Attractive content is probably the most important element of any marketing strategy. Visitors to website pages continue to read the displayed content only if they find it attractive to view. If you can get their attention, you have a better chance of succeeding.
eye catching pictures
Posting a nice image or graphics on your main page is probably the first step to visual engagement. Go for Simple, Yet Interesting Images : This is probably the icebreaker between you and your customer. Good choice of colors is also important: Use simple and calm colors in the images.
slideshows and infographics
Some visitors don’t like scrolling down to read it all: Another technique to visually engage your target audience is to use slideshows and infographics. For this, Be precise and “get to the point”, Be sure to add pictures, charts and graphs that support your ideas and reinforce their authenticity. This is probably the only way to motivate your customers to read your 5000 word article.
2. Diversify Your Content
You probably have a form of content you like: blog posts, case studies, white papers… but that doesn’t mean it’s the best choice for every topic. Some companies consider blogs as the primary source of content marketing strategies. This is a big misconception that needs to be dispelled. If you’ve limited your content marketing strategy to blogging, consider adding other elements to increase its reach and make it more effective.
Movies, When done well, it is one of the easiest and most effective ways to explain a service, concept or product. let’s remember, article informationare extremely popular and are powerful tools to generate traffic. And of course you don’t want to ignore The power of social media. Reaching your audience in a variety of formats and across multiple channels increases your chances of being seen.
3. Work on Your Headlines
When you write a title, do you give yourself that much time to reflect? This can directly affect the quality of your content. Think of your title as the photo you’ll use on your profile: You want to make sure it convinces someone to stop by to learn more. Writing a title is an art and an investment of time. This article presents 37 examples of proven hooks for the “title for all and one title for all” example. In it, you’ll find 51 catchphrases to force you to open your emails. These are all tips that can help increase your traffic, so it’s worth spending some time developing a headline writing strategy for your content.
4. Be Where Your Audience Is
If you have to buy sausages, you don’t go to the market gardener… Along those same lines, you need to understand where your audience is and how you can tell them when it comes to defining your content marketing strategy. can join. Many content marketers stick to only the platforms and content sites they are most comfortable with. The problem is that the way users consume content is changing., Go where your audience is most likely to meet and where else they are most likely to listen to you. is this twitter? LinkedIn? A community of users? Once you identify where to find your target, take the time to personalize your content to meet their needs.
5. Share everything, everywhere!
You can’t live off organic (or natural) traffic alone. Billions of people will never read, share, or subscribe to your content because they won’t even know you exist. Posting content is great, but if you’re not sharing it, you’re missing out on a huge opportunity. So don’t be stingy when it comes to sharing. There are many ways to use social media to share your content, post it to LinkedIn, and let your followers know that you have new content to explore.
If you have a newsletter, use it to send out information about new posts. Send:
- An email every time you post something new;
- Either a weekly or monthly newsletter that summarizes news for subscribers.
Remember, businesses with specific content marketing strategies convert on average six times more often than those without.
To finish
Some of the most obvious and effective content marketing strategies are those that businesses tend to overlook. You don’t need a huge content marketing budget or a huge marketing team to get real results. The key is to develop a strategy. It takes planning, creativity, and experimentation to see what works for your brand. development will follow.