How to attract people to your store, restaurant, agency in 2021 thanks to digital? How to drive traffic to your clients if you are an agency? The year-end period is approaching and it is necessary to have more visibility and a digital strategy for customers. These strategies will allow you to get regular traffic, not only during Black Friday or Christmas, but also. I will give you the best and new strategies used by community managers, webmarketing agencies to improve the visibility of their customers. let’s go !
1) Develop your social network
Do you want to attract a large crowd around your product or your concept very quickly? Build a strong social media presence and reputation. Set a well thought out release schedule. Broadcast your advertising messages and information about your news to your Pages and groups.
With a little skill and well-crafted content, social networking can allow you to:
- Benefit from direct contact;
- influencing opinion leaders;
- Build a community and retain an audience;
- Quickly position yourself as a reference in a given area.
Don’t limit yourself to common social networks like Facebook, WhatsApp and MySpace. Also consider using a social network like LinkedIn, which allows you to reach a more professional goal.
It should be relevant to your business. For example, a restaurant should have platforms such as: Instagram (to create stories to highlight and engage with photos of your dishes), Facebook (older audiences), TikTok (with challenges to attract younger audiences and more) for greater visibility).
Essential ingredients used by some companies:
- retargeting : Your community engages in your publications, comments or visits your website? You should try targeting them with retargeting. offer a discount or other attractive offer so they can come to you or order online;
- stories or facts : It takes time, but you have to post almost every day to get people into the dining room;
- influential person : Contact people who already have a community in your industry.
2) Advertise online
More effective, faster to deploy and less expensive than traditional advertising campaigns, online advertising targets prospects more accurately.
It is suitable for both mobile users and internet users and aims to enhance:
- Number of visits or periodic traffic (daily, weekly, monthly, etc.);
- conversion rate;
- number of clicks;
- Return on Investment (ROI).
Among other things, here are the main types of online advertising to try:
- Facebook Ads;
- Google Ads: SEA Paid Reference;
- Display campaigns: the purchase of advertising space in sites and applications;
- Online directories: PagesJunes for example;
- Etcetera.
3) Develop your customer reviews
No matter how good your website and customer service are, it will take longer to build trust with your new customers. The average prospect who reads comments from people who have tried your services will be easier to convert than someone who doesn’t know anything about you and your products to your customers.
So create accounts on trusted customer review platforms and communities and encourage your customers to share their opinions about your products and services every time they shop from you. The most popular review forums are:
However, regularly scan your reviews and clean them to prevent fake negative reviews from your competitors tarnishing your reputation and remove your fake reviews in the best way.
There are effective solutions like LocalRanker that allow you to collect more reviews using SMS, QR codes or Facebook campaigns.
If you have the right tools and the right habits, you’ll be able to collect more reviews.
Of course, be careful to answer all your opinions, these actions are also important for developing your local visibility and attracting people to your home.
4) Do Local SEO
Recent statistics show that an ever-increasing proportion of Google searches are local. By doing local SEO on Google, your chances of increasing the number of visits increase.
All you have to do is create a Google My Business listing, enter all the required information and customize it to be practical, complete and creative.
Local SEO today is based on several factors such as installation conditions, reviews (frequency), optimized websites for natural references and citations.
You first need to know the local keywords most relevant to you, then properly optimize your Google My Business listing and track your position on Google and Google Maps.
Tips for knowing your keywords: Name your main activity + your city. For example, a Japanese restaurant in Paris 16 might be: “Sushi Paris 16”, “Japanese Restaurant Paris 16”.
Thanks to the new Google My Business messaging feature, it’s still possible to reply from Google today. This feature allows you to create an online chat on your listing to give customers instant feedback.
5) Do Email Marketing and SMS Marketing
Much less expensive than the previous marketing tools, email and SMS marketing are the most profitable marketing channels.
Even if you don’t have programming knowledge, you can create marketing campaigns, automate mailings, personalize messages.
Furthermore, with SMS marketing, you benefit from an unmatched delivery rate.