5 Best Tools to Use in Social Media

A good social media strategy can make a real impact on the success of your brand. But without tools tailored to your goals, you can’t create high-value content, or even share it, to significantly increase engagement or attract new audiences. Looking for specific equipment? Here are 5 examples of tools used in social media, whether you’re a beginner or not…


Hootsuite is a useful tool for managing social networks. It allows you to:

  • schedule post
  • Easily View Analysis Data
  • Monitor multiple social media feeds in one place
  • Easily share information via the Hootlet plugin
  • read comments
  • Manage customer service effectively on social networks
  • Manage your team effectively

Features most appreciated by users:

  • Activity Dashboard
  • third-party integration
  • Report / Analysis
  • campaign management
  • honeybee
  • reports and statistics
  • Data Import/Export
  • Customizable Templates


At first glance, Buffer offers fewer features than some social media tools. Yet its approach makes it extremely easy to share content on social media.

Features most appreciated by users:

  • Buffer Publish: for creating and scheduling publications;
  • Buffer reply: to respond to social interactions
  • Buffered Analysis: Available for publishing to clients on the Pro or Professional plan.

Buffered queues allow you to create batches of posts whenever you have the time. So whenever you find an item you want to share, you add it to your “buffer” and the tool publishes it in your name and on schedule.


BuzzSumo is a cloud-based app for uncovering the best opportunities for social media engagement, content and outreach. This tool is based on the goal of better understanding what works for your customers, competitors, and your industry in general.

Its objectives are many, in particular:

  • Determine which content is performing best in your industry.
  • analyze the most popular words and expressions on social networks;
  • Examine who uses these words and expressions;

Features most appreciated by users:

  • Reports and Dashboards:
  • Social Analysis: Competitor Analysis, Post-Performance
  • Monitoring and Listening: Social Measurement
  • Data Management and Analysis


HubSpot’s social inbox tool makes it easy to integrate your contact database and social media engagement. This application provides many features to create, share, promote, monitor, respond and integrate social networks into their overall marketing approach. At the same time, you can post updates, monitor social media engagement, and measure post reach.

Features most appreciated by users:

  • “Manage” tab for creating, planning and publishing content to all your social networks;
  • “Monitor” tab for monitoring and responding to social media interactions such as comments and mentions;
  • “Analyze” tab to see analytics on your social efforts, including top posts and new contacts generated from social media;
  • Feeds with social listening options and special keywords or mentions to monitor competitors;
  • Ad creation and management tool specifically for Facebook advertising.

Other reports available in HubSpot’s social tools include:

  • report for hearing;
  • reports on published messages;
  • conversation report;
  • click report;
  • Report on the best messages;
  • report on new contacts;
  • share report;
  • impression report.


This analytics tool is ideal for those who use Instagram. Originally called Statigram when launched in 2011, Iconosquare is a social media scheduling and monitoring tool that works exclusively with Instagram.

Iconosquare allows you to:

  • Analyze social media performance using advanced analytics (based on metrics that no other tool provides);
  • Build your own dashboard by adding widgets from the metrics you frequently consult;
  • securely schedule and manage your content;
  • Monitor how your profile gets mentioned.

With its advanced features, users can gain valuable insights into their audience and performance:

  • total number of customers;
  • print;
  • average engagement rate per publication;
  • latest media;
  • Most Recent Stories;
  • Subscribers have profit and loss.

This is a non-exhaustive list. But without them, your social media strategy may not allow you to achieve your goals. See which tools are right for you!

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