Thinking of creating a webinar? Once you’ve found your topic, you can create a capture page to serve as an entry for visitors. For example, all webinars require a capture page where visitors can register by entering their details. This is where the audience can identify their own needs that need to be addressed. Moreover, it works as a tool to collect valuable information about prospects…
However, it takes time to create a webinar capture page that converts. You need to start paying attention to the words, content and format so that the message you want to send to the audience is as concise as possible.
In this article, I will show you effective ways to create a capture page that will help you convert visitors into leads.
What is a webinar landing page?
A webinar landing page is a webpage that generates registrations for a specific topic with the goal of converting webpage visitors. It usually involves no website navigation versus a webpage.
It tells the readers what a webinar is and the benefits it brings. In addition, it aims to create a desire to participate in the webinars and encourage people to register.
Along with learning a few webinar strategies for success, you need to equip yourself with valuable tips to build an effective landing page that attracts an audience.
It’s a great tool designed to increase retention and protect your community’s information.
1. Write copy that will make the visitor jealous
To create a high-conversion capture page, the body copy of your copy needs to arouse interest if you want visitors to convert.
Words and phrases that use “you”, “yours”, “you” or “you” should be included so that you can speak directly to visitors, while keeping them at ease while remaining professional and courteous.
To register visitors, use active language in the copy, make statements direct, easy to understand, and concise.
Don’t oversell your webinar, as it means you may not attract or persuade enough visitors to your webinar. It won’t help you either, because you make others feel like you’re just making a promise to yourself to convince them to sign up.
Be sure to include sales pitches, webinar benefits, and more. Be consistent throughout to make it look professional and attractive. Adding keywords to your copy is a bonus for making it even more impressive.
Using customer testimonials videos is like social proof to build trust with visitors. Placing testimonials below the call to action or CTA (call to action) in English will encourage visitors to register on the capture page by making convincing arguments.
If you want to create compelling copy to grab the attention of visitors and sign up for your webinars:
- Create a content strategy that focuses on the flow of content from start to finish on the capture page to effectively engage visitors;
- To encourage the public to register, use the scarcity principle or lack In English, in the copy tell them that you can only allow a limited number of participants;
- set a time frame for encouraging emergency action to the public;
- Use a strong command verb in your CTA that tells readers what to do next. Call-to-action terms such as “sign up for free” and “click here to sign up” are some examples;
- Avoid a wall of text in your copy, it’s best to include only engaging, relevant and persuasive content.
Lastly, you can test the optimization of your capture page on search engines to see its context.
Here is an example tool:
SEMRush on page SEO checker is a great tool to help you increase traffic, analyze page captures.
2. Write a clear and catchy headline that will entice visitors to stop
A good title is simple, direct. Effective headlines can easily engage with visitors as soon as they land on your webinar capture page.
It is important to use language that is appropriate and specific to your target audience, as it affects the value of your draw.
Choose simple, but powerful language in the title. For example, replace titles with call-to-action words like “Get X Now” or “Start X Today.”
Once you’ve found a well-thought-out title, you can use a tool like MonsterInsights to check if it’s compelling enough and if it needs any improvement.
3. Use High Quality Images to Build an Attractive Webinar Landing Page
The first thing viewers notice on a webinar capture page, other than the copy, are the images and colors.
According to MDG Advertising, people remember only 10% of information three days after hearing it, while backing it with a picture improves recall by 65%. Images are also the most important type of content, next to text and video.
For this reason, implementing good visuals is the key to creating effective and transforming visuals.
Choose images that show relevance and speak to the audience. Also, they should complement the color scheme of the capture page and contribute to the overall message.
Limit the use of images, as too many images can create clutter. In turn, this can frustrate visitors and run the risk of losing conversions.
Building trust is key to turning a visitor into a prospect. Therefore, images should display professionalism and show that your business is reputable and trustworthy.
Adding supportive videos and images to body text can also help you build trust with an audience. For example, a video on your landing page can increase the conversion rate by up to 80%.
Therefore, creating a creative video that welcomes visitors and explains the insights they get from the webinar would be a good move.
4. Include a click-worthy call to action that converts visitors into leads and paying customers
A call to action (CTA) is a written instruction that encourages visitors to take action. This is what converts visitors to the webinar capture page by guiding them to the next step in their journey.
This can be a hyperlink, a button, or plain text with no links. Usually, the call-to-action button should pop out.
To improve the journey on the capture page, follow these steps for the CTA:
- Begin the CTA with a desired action that is focused on value, such as “Grow Your Business”;
- Use the best recommended colors red, green or orange;
- Add an arrow to your CTA that isolates it as a button and takes the visitor to the next step;
- Include a border around the CTA button to accentuate the colors and catch the eye;
- Always focus on making new connections and registering for your webinars.
5. Choose the Right Capture Page Tool That Saves You Time
The best tools allow you to create effective and well designed pages to increase conversions.
Additionally, they often provide pre-built templates that are proven to help you capture new leads and achieve your goals.
While choosing one, define all your needs and find the one that best suits your needs.