Robert Greene, the father of human psychology and author of several books on the subject, is one of the best people to talk about the technique of influence…
Whether you’re a salesperson, a marketer, or you’re interested in negotiating for your personal development, I suggest you find the 4 best communication methods Which the author presents in Influence and Manipulation.
these are advanced psychology techniques that will allow you better conversation Even as a manager, salesperson or future leader.
Even if you are not a seller, I want to show you that conversations can be useful to you during your personal purchases.
Afterwards, it’s up to you to draw parallels with your everyday situations to use these powerful methods effectively.
1. Use Advanced Psychology Techniques of Social Proof
first of Advanced Psychology Techniques Are Social Proof, Social proof is when someone who doesn’t know what to do chooses to obey the choice of the majority.
In marketing, it is used to improve the confidence of consumers who are about to make a purchase. This is one way to assure.
Take my online training for example. If I want to use Social Proof, I can say, “90% of the people who follow me on YouTube invest in my training. You should also choose this option”.
If you want to implement social proof, you can use numbers, your expertise or even customer reviews.
2. Lack of offer is a good way to impress
second Negotiation and Persuasion Techniques what we call Shortage of a product.
use of a product or service create a sense of urgency In the person you want to impress.
For that, you have the technique of:
- lotto (lump sum offer) to offer an immediate reduction, for example with plane tickets or hotels;
- Addition of bonus;
- sense of urgency;
- Item not found in the competition;
- Unique tailor made offers, etc.
3. Reciprocity as an advanced technology of influence
Reciprocity: This is the third of the advanced impact techniques. This method is once again taken from the book influence and manipulation,
Reciprocity is a technique that aims to give something to someone in the hope that that person will also gesture in return.
It’s a technique I use with my YouTube channel and blog, which offers free weekly tips.
These channels allow me to reach a lot of people, because I deliver a lot of content.
principle of reciprocity It is therefore based on the fact that by giving a lot, individuals want to give back when they are not asked for.
If we equate it with our other business, I usually give free e-books to professionals to help them create e-mailing campaigns, create a good Facebook page, etc.
I give, but I don’t know if I’ll get anything in return
But one thing I did find is that this state of mind allows me to interact more easily afterwards. no more needed handling objections For 1 hour of my clients. His faith in me is increasing tremendously!
Hence, I can only recommend it to you, especially if you are a seller!
4. Practice Active Listening as an Impact Technique
For use active listening, you should already know how to set it up. For that, I invite you to watch my videos or articles dedicated to this topic. However, to explain in general terms, active listening is:
- ask open-ended questions so that your interlocutor can deepen his comments;
- Listening at 2000% to listen and analyze the speech of the interlocutor.
I have given a lot of space to active listening in my other activities, especially when I want to make a personal assessment.