4 Stupid Tricks to Build a Profitable Newsletter

That’s all they were remembering. Now, after months of effort…after a grueling struggle to gain my precious registration…and after dozens of hours of sacrifice at the altar of work… They fall with the ferocity of the guillotine. I’m talking about statistics, of course. from your newsletters. From these stats that are coldly displayed on a dashboard… and that send you back to this terrifying reality…

We don’t care about your content.

Although you did everything right…

  • choosing a profitable place;
  • content creation / advertising;
  • lead magnet Attractive;
  • autoresponder, website…;
  • and broken volume.

But no.

It wasn’t enough.

PFFT. cruel world…

Head resting on your hand, you wonder what could have gone so horribly wrong.

Why are you so ignored when you are good?

Listen, I understand your pain.

But let’s take a step back, if you will.

As you know, today we are overwhelmed with commercials.

we don’t count now mailing list,

Nor is the number of emails sent by each entrepreneur…

Nor all kinds of distractions that weaken the intellect…

So Why? Will people read you and no one else?

Knowing that they are already subscribed to several newspapers…

…and that’possiblyNobody wants to be full of emails?

How can you be the only person to follow?

Whose emails are so cool that people love them?

Whose pen is so captivating that people are waiting to see him again?

Good question, indeed.

to be honest, It is a question of life or death.

Because, as you know, we sell by email.

However, it’s not the end of the world…

…because there are stupid tricks to making a good newsletter.

I say “stupid” because even an 11 year old can apply them.

These tricks?

I have discovered, tested and refined them during my career as a copywriter.

For about two years, I got more or less a chance to work for big blogs and on topics as diverse as numerology or finance…

… which allowed me to see in the field (and not only in theory …) what really works.

And above all, I’ve seen what works in even the most washed out subjects, like make money online,

But before we talk about it, let me promise you one thing:

Don’t use these techniques to sell shit.

By “me*d” I mean products that promise magical, effortless results as well as outright rip-offs.

Well, after all, you do what you want, huh.

After all we are in a democracy.

But I still wanted to remind him.

Tip n°1: Invent the Difference

Let’s play a little puzzle:

If 95% of emails look like this:

Shall we read them?

And shall we wait for them?

Not necessary.

Yet today, most emails look like this.

No visual editor.

no picture.

A soulless voice.

boat advice.

The sentences are written in very short.

And it makes sense, when you think about it.

Most people do what is simple and intuitive.

I say: big mistake.

If we want to stand out, we have to do things that are not easy.

More elaborate things, which require more creativity.

In short: We have to invent the difference.

So… I’m already seeing a rain of criticisms:

“Yes, but to be successful, you have to imitate those who have succeeded.”

“If people are doing the same thing, it should work! »

“I’ve always been told not to reinvent the wheel! »

Except that inventing the difference isn’t like trying your luck.

It’s mimicking what works, but in a different way.

It is innovating based on what is already working.

do you see the idea?

For example: Stories prove to be of interest to humans.

Except that… the stories that marketers tell are already few.

To set yourself apart, you can:

tell your own story

Tell your current adventures

Draw a parallel line with a great event in history.

Here, for example, is how I access my welcome email:

(You will receive this if you sign up for my personal list).

Immediately, I set the tone:

This is not just another marketing newsletter.

It will not be black text only on white background.

It won’t even be spam.

I immediately immerse people in my universe …

… and I tear myself apart in the blink of an eye.

Result ?

Whoever appreciates my world will stay with me.

Not because I’m the best marketer (far from it, even).

But because I give them an experience.

And that, believe me, people appreciate it.

Tip #2: Write a Letter, Not an Email


You saw?

It’s usually the kind of newspaper that makes you vomit.

Seriously: who likes to receive fliers like this?

I am not anyway.

Your readers probably won’t either.

On the other hand, if you just received a letter from a friend who is on vacation in Brittany, you will read it with pleasure. And you’ll be impatient to read the next one. not true ? I

writing a letter instead of an email is writing something intimate,

Not Intimate Mode: “I noticed my hair fall out yesterday. ,

But in intimate mode: “Dear X. I hope you have a good morning. I want to talk to you today…”

Personally, when I was a copywriter, I saw something like:

Writing in a personal tone sells.

It was almost settled.

At launch, it was not unusual to double turnover by writing in the mode gossip,

That is, at ease, without trying to sell.

Just by sharing an interesting story and great tips.

Why does it work so well?

Because by writing in an intimate way we bring a ray of sunshine into people’s lives.

We paint what is often gray.

And we comfort those whose lives are sometimes difficult.

We don’t just give “advice”.

But to really bring value.

Give it a try, and you’ll see. I

It’s not that complicated to do.

Write as if you are talking to someone face to face.

Tip n°3: Make reading as easy as possible

This article demonstrates it.

More proof that it works?

It’s that you’re still reading me, haha. I

Well, having said that writing well is an art.

For this it is necessary to know some writing techniques…

Just to get used to thinking and writing…

And for a language that a 6 year old child can understand.

But once you master it?

You have super power in your hand.

And I weigh my words.

‘Cause you can hypnotized People…

… without them even realizing it.

Why all this?

To bring them up to your offer, of course.


without scaring them…

with short sentences.

Simple sentence.

Sentences coming from the source…

Which goes on to read further…

Even then…

… and also.

this much only :

They are yours now.

You did the hardest part:

Take care of them.

To write a hypnotic, I advise you:

I To use a “6 year old” version of a word.

(example: “cliche” instead of “paragon”)

I Make sentences as short as possible.

(Example: “hypnotic writing” instead of “easy to read writing”)

I Avoid text blocks longer than 3 lines.

(Example: I make sure my sentences fit on one line)

I To use Anaphora.

(Example: “No, you don’t… / No, you don’t…”)

This list is not exhaustive.

But using only these tips, you will see a jump in your click-through rate (and your sales).

trust me.

The word of the copywriter. I

Tip #4: Don’t Write a Diary

Sorry to be rude, but deep down people don’t care about you.

what is their interest them,

These are their problems, their dreams, their obstacles…

That doesn’t mean we should never talk about you!

Talking about yourself is helpful for building empathy and trust.

(It’s necessary, even).

But it is above all a question of what the “reader” thinks…

… and each time to bring a customer profit.

(Whether it’s a motivational speech or outright advice).

For example, look at copywriter Edwin Wolfe:

He approaches his email in an interesting way, talking about manipulation.

Then he creates a link to the theme of web marketing.

Yes, it’s easy as pie.

But simplicity works 99% of the time.

1️⃣ You capture the interest of your audience by talking about something serious, crazy, funny or funny that happened to you.

2️⃣ Then you quickly create a link in your theme with a tip, to give people a good reason to read you.

This structure makes it possible to combine information and entertainment.

(Both of these are important that people read you…

…and finally buy from you).

Example: You are a dog training coach.

Instead of talking specifically about yourself or providing direct advice, you can get in touch on your email like this:

A sharp piece of advice, an anecdote and suspense:

That’s all it takes to make a good newsletter. I

What should we do now

We are coming to the end of this article.

But let me say one last word to you:

All these tricks are useless if…

… you don’t know your audience.

More precisely: if you do not know the problem that is obsessive this moment your reader.

Knowing your audience is the basis for writing an interesting newsletter.

Yes, how you write it is important.

But this only works if the subject of the email is of interest to your readers.

And to find out what interests them?

Nothing better than a good survey.

Ask questions like:

What is your biggest problem right now?

️ What’s the last training you bought?

What did you dislike about this training?

You’ll know what to say in your email.

And above all, you’ll know what to sell them.

No more newsletters that don’t convert.

No more white page syndrome.

With these tips, you will finally get the success you deserve.

It’s up to you, dear friend.

The sale is waiting for you!

About the Author

Hi, I’m Maxens. If you liked this article, you’ll probably like my personal email! I talk about marketing, then talk about my journey from time to time.

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