Are you used to using WhatsApp in your marketing strategy? We you and I know that the limit of 256 participants is one of the most frustrating criteria of the platform! If you have thousands of members, you are forced to distribute resources, create and manage multiple groups at the same time, which is not practical and efficient at all. But thanks to the new update, that is about to change…
Up to 512 people in a group on WhatsApp
WhatsApp has announced several new features, including increasing the size of group chats to 512 people, which is more than double its capacity before the update.
“One of the biggest requests we regularly get is the ability to add more people to chat. So we are gradually rolling out the ability to add 512 people to a group. Building private, safe and secure communities takes work, and we believe this series of reforms will help people and groups live closer to each other. ,
passing 256 to 512 people, WhatsApp thus looks a bit more like Telegram, which is always ahead with the possibility of adding 100,000 people to a “supergroup”.
Communities are coming to WhatsApp
WhatsApp is also working on another way to effectively manage multiple group chats: communities. Like Status and Calls, a community will appear as a new tab in the app. It will have multiple groups, which will allow administrators to send updates and announcements to all participants at once. There was a lot of discussion about this new community feature of WhatsApp several months ago, but the official announcement was made only last month.
New Features: Emoji Reactions
These updates were announced via a WhatsApp blog, with reactions to messages now available live announced.
WhatsApp manager Will Cathcart confirmed the reactions to the post in a video on Twitter and on the app’s blog. If you’re not yet familiar with the messaging interface of Facebook Messenger or Instagram, follow these simple steps to use emoji reactions on WhatsApp:
- Open WhatsApp then long press on the message you want to respond to;
- A pop-up window will appear with six emoji;
- Select one of them;
- Your response to the message will appear below the message you selected earlier.
File share up to 2 GB
The same blog post also confirmed that it is now possible to send and share files, including PDFs. up to 2 GB, This is the first time since the previous limit was set at 100MB, which is ridiculous. This file size limit is for documents, not media files such as photos, videos, and voicemails. The limit for these file types will always be 16MB.
“We think this will be useful for collaboration between small businesses and school groups. We recommend using Wi-Fi for large files and we will display a counter when uploading or downloading to let you know How long did it take for your transfer. »
No new app updates are required for these changes to work. WhatsApp says these features are rolling out gradually, so don’t worry if you don’t have it yet.
What do you think about these features on WhatsApp? Who do you think are most relevant in marketing? Don’t hesitate to share your impressions in the comments.