Your LinkedIn company page serves as the hub for your business on the platform. This is the first place members will learn about your business, products and services. Hence it is an important element that should not be underestimated. So how do you optimize your company’s LinkedIn page?
The last two years have been the least difficult for business and society, but they haven’t dampened the spirit of entrepreneurship. away from there! Despite appearances, competition in the field of entrepreneurship is increasing rapidly. Standing out is not easy, especially with limited resources. With 810 million monthly active users in over 200 countries, LinkedIn can be an extremely powerful platform for effectively building your brand and community.
If you want to build or optimize your company page on LinkedIn, here are 4 key elements to consider:
1. Pictures
Choose high-resolution, eye-catching images for the profile photo (logo) and company cover photo. Especially for cover photos, although the standard LinkedIn image is a good starting point, always choose a unique image to stand out. It is a way to show your brand and personality. Used properly, it can help new contacts and the community get an experience for your brand and get to know you better.
When it comes to image size on LinkedIn, go with:
- Cover Photo: 1584 x 396 pixels (ideal size)
- Profile photo: 400 x 400 pixels (ideal size) / 200 x 200 pixels (minimum)
2. Presentation
As with profile photos and cover photos, the company presentation should be clear and concise. It should also be consistent with the images you choose so that visitors can quickly understand what they are dealing with. Few lines are enough to present your expertise, your corporate culture and your added value. Use relevant words and phrases to differentiate yourself from the competition and make it easier for members to find you.
3. Call to Action Button
Custom call-to-action buttons appeared in 2019. Previously, the only option for business page visitors to further engage with your business was to follow your page or visit your website. Now five options make it easy to convert your Page visitors into potential leads: Contact us, Learn more, Sign up, Log in and Visit the website.
They allow your business to most closely nurture your relationship with your prospects and the work you do, rather than simply directing you to your homepage or following your business on LinkedIn.
4. Company Information
Add details such as your business location, website URL, industry and size. As soon as you set up your LinkedIn company page, the system will show you any information you haven’t filled out yet and prompt you to add it.
You can only take advantage of this by adding all these information. Optimizing your company’s LinkedIn page allows you to showcase your expertise, improve your company’s visibility, increase traffic to your website, and more!
By the way, according to data published by LinkedIn, pages with complete information get:
- 30% more views per week;
- 7x more impressions;
- 5x global views;
- 11x clicks.
So, now you know what you have to do!