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4 Essential Steps to Creating a Responsive Email

With more than half of email marketing campaigns opened on mobile devices and 4 out of 10 emails now opened via mobile apps, optimizing your messages for the best mobile experience is becoming increasingly important. And that’s where responsive design comes in. So now is the time to think responsibly! Follow these steps to get started…

Review your email format

Just like with websites, email is processed with HTML email code. If the image is necessary to attract the user, some of them may be blocked by some email clients. There are many tools available on mobile and the web, and on desktop, use data from Yahoo, Gmail, Apple Mail, Outlook.com, Thunderbird, Outlook.com or La Poste to find out about all the email clients concerned.

use html table

html table ortable> Allows you to integrate images, texts and elements into one responsive design email. Optimizing this also requires breakpoints (number of pixels displayed on the screen), media queries or media requests, and CSS work.

However, when integrating elements into Box, be careful not to make a mistake, as it could affect the entire email. It may not display as expected, as some email clients may change the way HTML tags are interpreted.

To make it easier to send the next email, you can create your own responsive email framework or responsive email template as soon as you find the right combination. This template allows you to stay faithful to your editorial plan and send emails to all of your prospects as well as your target customers.

guess with a text version

Provide a text version to ensure readability of the message across all configurations and across all email clients. Thanks to the text version, you are able to:

  • Analyze using spam filters;
  • Maximize reach through email transcribers, readability, etc. ,
  • Meet the preferences of some users with a simplified version. HTML display can actually be disabled with some email clients.

test responsive email

Some tools allow you to test your responsive email on different screen sizes and on different platforms. Help you verify code, links, and test spam filters to display images, among other things. Despite email services’ spam filters, check the delivery of your email to see if it may have arrived in the recipient’s inbox.

11 Best Practices to Remember to Make Email Responsive

Making email responsive also means implementing some of these good practices:

  • Segmentation of sending base: Improved targeting optimizes your performance;
  • Timely use of pre-header space: the latter appears in most smartwatches and mobile email clients;
  • use of an easily identifiable sender name;
  • Personalization of email to transmit relevant information;
  • To make the landing page also responsive;
  • Use of recommended font sizes: 22px for headings and 16px for text, or 13px minimum;
  • Optimization of reading with alternate text in case images are blocked;
  • Choose a powerful theme for a better starting rate;
  • Use of 2x images for retina or higher resolution screens;
  • Encourage direct responses by avoiding “no-reply” addresses.

Also remember to check the total weight of your email before sending it. In general, it should be understood Between 50 and 70 KB. If the weight exceeds 102 KB, Gmail truncates your message. And if the weight of the whole file is more than 100 KB, then anti-spam filters block it.

conclusion

In recent years, some innovations have also emerged and can be added to your responsive email:

  • animated gif : This option of video is used to animate part of the email and is compatible with email clients;
  • dynamic picture : they make it possible to receive a dynamic email and can be updated remotely by the server;
  • AMP for email : It makes the e-mail look like an interactive web page;
  • video background : This feature is only available on Outlook 2011 Mac, iOS Mail client and Apple Mail. Other email clients can benefit from a static background.

Making your emails responsive means customizing their readability according to screen size and available space. To execute such a strategy, create a good email marketing strategy and be sure to grab the target’s attention with useful information, easy-to-load images, and an effective call to action. When designing the model the type of the recipient’s reading medium screen should also be known in order to estimate its mobile rendering. The email format to be respected, the use of HTML tables, alternative text in case it is blocked by spam filters and the performance of multiple tests are all steps to follow before sending your responsive email.

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