Many things are needed for businesses to thrive: visionary leadership, an attractive proposition, exceptional service and more. But in today’s fast-paced marketing landscape, what your brand really needs is a story. Stories have a better impact on marketing because they evoke emotion. And to convey these stories, there is nothing better than video marketing. In addition to being a rich visual medium, there are many benefits to integrating video marketing into your digital strategy. Evidence with these key figures…
Video usage in the last two years
The latest video marketing statistics show that 86 percent of marketers use video as a marketing tool (Vyzole, 2021).
In 2020, 96% of consumers increased their online video consumption and 9 out of 10 viewers said they wanted to see more videos from brands and companies. In fact, starting in 2022, a person is expected to spend an average of 100 minutes per day watching online videos.
According to a March 2021 survey, 98% of businesses believe that video will play an important role in marketing in the next few years. 81% of them plan to incorporate video content into their marketing strategy.
The preference of video content is not limited to entertainment purposes only. Video extends to brands. Studies show that 54% of consumers want to see more video content from a brand or company they support (HubSpot, 2018).
Animoto’s social video forecast also shows that 91% of marketers are satisfied with the ROI of social media video marketing. In addition, 93% of them gained a new subscriber for a video on the social network.
Plus, 92% of marketers consider video a “critical part” of their marketing strategy.
The impact of the pandemic on video marketing
The COVID-19 pandemic has changed everything from the way people find information, communicate and even shop. The impact of the pandemic on video marketing budgets, in particular, seems to be waning. 50% of companies expect the health crisis to hit their budget in 2022.
While 64% say their video marketing strategy for 2021 and 2022 has been impacted by the pandemic, three-quarters said it made videos more likely to happen.
An ideal lead generation channel
According to another report, 83% of video marketers say that video helps them generate leads. For 87% of them, video drove traffic to their website.
Additionally, 93% say that videos have helped them increase brand awareness.
Businesses get 66% more qualified leads per year from video (Optinmonster, 2019). And while they got +54% brand awareness, 93% said they gained a new customer through social media videos.
social media and video
Websites and social media platforms were the top two favorite channels for posting videos, the main one being YouTube. Plus, almost 9 out of 10 marketers (89%) say they plan to do video marketing on YouTube.
Next comes the king of social networks, Facebook, where 7 out of 10 marketers plan to do video marketing on the platform.
According to Google, YouTube reaches more children aged 18-49 on an average week than all cable TV networks.
With regard to usage time, users watch an average of 16 hours of online video per week. And 84% of them say they were convinced to buy a product or service by watching a video of a brand.
an important part of the shopping experience
By analyzing the KPIs of videos, they not only keep users more engaged but also play a huge role in their decision making process.
According to Google, while more than 55% of consumers use online video when shopping in a store, 66% of them prefer watching a video rather than reading about a product.
Still, having the right tone is important, as 75% of them decided not to buy a product because video voiceover bothered them, according to a 2017 survey. An informal, chatty tone is more influential for 83% of consumers.
So every year, videos continue to improve. An irreplaceable part of any business’s marketing strategy, this type of content is nearly impossible to ignore. Are you sure now? You know what to do!