3 updates not to miss!

Google Ads is rolling out three automatic ad extension updates. Here is what awaits you…

According to Google research, ad extensions provide an additional way for users to interact with ads. This sometimes represents a 20% increase in the click-through rate (CTR) when four sitelinks are shown in the ads.

This is why Google wants to enable advertisers to ensure the best possible exposure for their ads. Also, search ads should be as informative and relevant to users as possible. To do this, Google Ads has announced three significant changes to ad extensions to make it easier for advertisers to manage.

automatic extension report

Beginning in mid-March, Google Ads will provide a report on “automatically created” extensions that will be available on the Google Ads extensions page. you will be able to:

  • Pause or remove any automatic extensions for easier management of your campaigns: If only two manually created sitelinks are eligible to display in your ad, Google Ads can now display your ad with a total of four sitelinks, with two dynamic sitelinks can display. Previously, if you provided manually created sitelinks, callouts, and snippets, dynamic sitelinks, dynamic callouts, and dynamic snippets could not appear with your ad. Now that won’t happen.
  • Easily identify extensions created by Google, either manually or automatically: To see which automatic extensions are showing with your ads, you’ll find the “Automatically created” extensions in the table on the Extensions page Have to see

Automatic extension capability

Ginny Marvin, the head of AdsLiaison at Google, announced an update for automatic extensions via Twitter.

Extensions can thus be selected from different account levels to help Google make ads even more relevant when displayed. Advertisers have the option to opt for better performance over automatic extensions.

Ad extensions that run with manual extensions include sitelinks, snippets, and teasers.

This change in automatic extension capability helps your ad take up more space on the SERP. Previously, automatic extensions could not be displayed when a manual extension was created.

What were the results? For example, if you have two manual sitelink extensions created for your ads, your ad will only be able to display those manual sitelink extensions.

According to Ginny Marvin, the Extension Performance Report will soon list manual and automatic extensions side by side. She suggests setting up at least four sitelinks, perhaps more, at the account level. For example, Google Ads will soon be able to display four sitelinks for an ad, even if only two were created manually. The other two will be integrated by automatic extensions.

The planned changes to automatic extensions will make it easier for advertisers to optimize their ads for user engagement. They also get a better overview of embedded elements such as sitelinks.

more ad extensions

Also from mid-March, sitelinks, callouts and site snippets from higher levels of your account may be displayed with the same type of extensions from lower levels. Here is an overview of this change:

“This change will enable Google’s machine learning to choose the best extensions for your account and may help you serve more engaging ads,” Google said. To prepare for this change, we recommend consolidating extensions to the level that is appropriate for your account and ensuring that they are relevant for all subsequent levels. ,

Source: Google, Search Engine Journal

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