The real concern of new web entrepreneurs is to know what is the best tool or means to promote their products as easily as possible and without leaving thousands of euros in promotion…
And by doing some research on the Internet, we quickly find that there are many ways to promote products and build a business on the Internet.
One of the most frequent and most used tool by new web entrepreneurs to build an online business is the blog.
On the other hand, very few people use their blog solely to promote digital or physical products.
Back to the main question of this article, Why should you avoid blogging for your internet business?
When I started out on the Internet, I started with a one page site (Squeeze Page) to collect email addresses to promote a product related to a specific niche.
At first, I opted for the squeeze page for the simple reason that I didn’t have the necessary knowledge to create a blog, write an article, and reference it in Google.
I created a page with just a signup form, a free report, and wrote a series of follow-up emails promoting my product.
Once everything was online, I proceeded to promote my page through Google AdWords and Facebook ads. Quickly I made two sales in one day.
How long do you think it would have taken me to make a sale with a new blog? Week? month?
Although I have several niche blogs, sometimes it is easier to make money with one page or one video rather than creating an entire blog that requires months of work without any SEO guarantees.
The only downside is that you can’t rank on the first page of Google with a squeeze page. This means that you will not be able to take advantage of Google’s highly free and targeted traffic.
I have decided to quote you in this article 3 reasons why thousands of web entrepreneurs don’t use blogs and why you should.
Reason 1: Blogging takes a lot of time
Blogs on the internet are growing day by day and many web entrepreneurs (mostly beginners) use them to build their internet business.
This is absolutely awesome.
But you should know that the Internet has developed a lot in the last 10 years and the competition is becoming more and more…
If you hope to get your blog listed in Google and get enough traffic:
- You must know that with the new Google update you need to have at least 30 quality articles and more than 6 months wait to successfully refer a new blog.
- After this you should expect to land on the first page which is not always easy, it all depends on your niche.
- And then you have to convince the people who have come to your blog looking for answers to buy the product.
Blogging takes a lot of time. If you are a big blogger or have been blogging for more than a year, then you have to obey me. And contrary to what we see today, a blog is not for sale,
Eh yes. A blog is used to build a community, grow an audience, share your expertise with others.
Spending so much time trying to build an audience… Your focus will slowly drift away from the main goal.
I am sure many of you must be thinking; How many visitors did I get today? What topic will I be talking about on my blog tomorrow?
How many sales did I make today instead of asking the question? And how do I double my sales in the next month?
Reason 2: Blogging Freezes You Only on Free Traffic
Whatever you do on the Internet, you need to get traffic. Whether you use a blog, an e-commerce store or a squeeze page.
Also, I don’t know a single web entrepreneur who generates paid traffic to his blog. It won’t do you any good other than losing money.
Because you cannot spend money to attract visitors to blog posts, you have a small chance of generating 1/100 of your investment back.
Therefore, all blogs rely solely on free traffic through a number of sources that exist: References, social networks, forums…
Unfortunately, free traffic takes a long time to develop.
Spending hours and hours writing articles and waiting for them to be indexed by Google isn’t really free and can sometimes cost more than you think.
Waiting months for your first sale can easily leave you with 80% of web entrepreneurs who give up on their project within 6 months.
And even if you manage to monetize your audience, you have no leverage to grow your business and you will be limited by your blog traffic.
Reason 3: You forgot the most important
Actually, when you use a blog to promote one or more products, you forget the most important thing which is to make sales and increase the conversion rate of your entire marketing process.
The sales process consists of several stages before a purchase is reached.
The first step is to generate qualified visitors who are looking for a solution to their problem.
Then you have to find a way to gain the trust of visitors, generally, it’s about converting this traffic into a prospect by asking for your visitor’s email address.
That’s why you’ll need to do several tests on your registration form, your leadmagnet, follow-up email, and sales page.
And as a blogger, you are 99% focused on the content of your site, for example on a previous article talking about the comments on your previous Instagram photo of a new recipe.
How many times have you taken the time to know the conversion rate of your blog traffic. Almost no.
Why ?
The first reason is that it will be very difficult (even if possible) for you to track all your blog visitors and the second reason is that many may not find it important.
They just say what’s good because my traffic is free. I don’t pay to have it.
Whereas if you pay for your traffic, you are obliged to track all the visitors and calculate your ROI, and then Optimize your sales process.
And when you find the right product and the right sales system, you’ll only be able to increase your income by increasing your advertising budget, not waiting months for a few more visitors.
Converting a visitor into a prospect is the first step before converting into a customer.
That’s why your focus should always be on your sales process and not on the number of comments on your latest article or the number of likes on your Instagram posts.
Don’t hesitate to give me your opinion on this topic by leaving a comment below.