Did you know that businesses that use content marketing see six times more conversions than businesses that don’t? Depending on your goals, there are several emerging trends that you can take advantage of to redefine your strategy. Here are 3 essentials…
local search priority
If your business isn’t using local search, you’re missing out on a huge marketing and sales opportunity. In 2023, about 60% of all search traffic will be local.
This figure continues to grow year after year and Google is eager to continue. The data shows us that more people than ever are looking for information like “restaurants near me” or “hair salons near me”. [ville] “. If people are looking for something near them, that is a very strong indication of intent and important information for advertisers.
That’s because when someone does a local search on Google, such as a restaurant or service, they’re more likely to find what they’re looking for when they’re nearby.
This is why location optimization is important. This can help you get found by more potential customers, and it can help you rank higher in search results if you’re close to the user, or if you have keywords in your REO (Review Engine Optimization) that increase your visibility in your area. Might also help. ,
Also, keep in mind that over 95% of users do local searches on mobile. Due to the increasing use of mobile devices, local searches are becoming more and more trendy.
More focus on video results
Over the years, we’ve seen video marketing trends and challenges evolve from 30-second commercials and viral videos to vlogs and live videos. Additionally, new technologies have paved the way for more engaging video formats such as 360-degree experiences, short-lived videos and purchasable videos.
Video has actually become the most used content on the web, because More than 55% of users watch online videos every day. YouTube, for example, has more than a billion hours of video content usage per day worldwide. You can’t imagine how many billion hours are spent on Vimeo, Netflix and other video streaming sources.
Video marketing was and remains the best marketing strategy. However, if you want to stay ahead of your competition, you need to keep up with the latest trends.
- create short videos;
- opt for user-generated content;
- Create interactive videos;
- Use silent video;
- Add automatic subtitles;
- Create product videos;
- Don’t forget the tutorial;
- share brand story videos;
- communication and sales via live video;
- Use 360 degree video;
- start vlogging;
- create long ads;
- Use AI tools for video marketing.
If you want to improve your video marketing strategies in 2023, create short videos, use user-generated content, create interactive videos, use live streaming feature and don’t forget about AI.
Voice search: a new trend
By 2023, nearly half of all online searches will be done through voice, which will have a significant impact on existing SEO strategies. Going forward, voice search optimization is as important as text search optimization. Then it’s time to rethink your SEO strategy.
Unlike text search, most voice searches are done when people are mobile. In 2016, Google reported that 20% of searches on its Android apps were done through voice search. No wonder, it has expanded the availability of its voice search to more countries.
on average, People can speak 125 to 150 words per minute, which is three times faster than the average typing speed. So taking advantage of this inherent human potential yields good results.
Efficiency is the most cited reason why brands use voice. 76% of people who regularly use sound technology say they find it very natural. The other main reasons for using it are that it is simpler and faster than typing.
These three new and existing content marketing trends continue to gain momentum in 2023, and you need to stay up to date to take advantage of their potential. Embrace them so you don’t lag behind and avoid exposing yourself to tough competition that can keep you from retaining and attracting new customers. Don’t hesitate to train yourself: Develop your activity with webmarketing: A certified course will allow you to build an effective emarketing strategy.