Today, anyone can build an online store from scratch. Marketing Signals Believes 90% of e-commerce stores later fail 120 days.,
To get started well in e-commerce:
- You have to be aggressive;
- You have to be smart;
- You have to try to take a step forward;
- You have to ask yourself where are the pockets of growth, where are the pockets of profit.
But without all this being illegal…
One question that can be asked is what is being done elsewhere that has not been done in the market yet?
copywriter tugan bar given 3 Criteria Little is known about being successful in ecommerce. it also provides 5 Ways Applicable immediately to get started in Ecommerce.
Instead of finding a single winning product, it’s better to make one product cluster (And these products can be obtained on Aliexpress), ie. a group of products that complement each other each other in a given area.
here is 3 FREE STAGES To find your winning product group:
- add to your cart on amazon books or objects;
- Make sure these products have already had some success (multiple reviews, highlighted by forum, etc.);
- Navigate from recommendations to recommendations to find products that complement your starting item (under Products).
So Amazon will give you good ideas without doing too much research:
You can reproduce this technique on aliexpress, seedcount, eBay, Etsy…
Trust the market, these are platforms leader in e-commerce, If there’s a bunch of winning products, this is where you’ll find it.
All the products in your cluster should be useful.
Or at least satisfy a deep desire or need.
Then it will be easier to persuade your visitors to take action (buy).
Creating sales messages by appealing to our deepest needs is called copywriting. To know more about this very fascinating skill, you can refer to Lessons from Professional Copywriter Tugan Bara,
So having a cluster allows you to offer a core product, to create a sales funnel,
differentiate yourself from the competition one is main point,
Tugan talks about getting out “Oh damn, one more! »,
For your product to stand out, it must meet the “unique mechanism” criteria.
The main product of your cluster should be innovative or presented as such.
Copywriting Product Sheet (some e-merchants take note of this)
Do you have a presentation of Steve Jobs’ first MacBook Air?
To show how skinny he was, he took it out of an envelope.
He didn’t need to add anything.
it’s good to be one single systembut still need show, the best way to do this is provide solid evidence in your product sheet.
The first thing to do to make a good start in e-commerce isIdentify what your competitors aren’t doing yet,
here is 5 Ways Still rarely used in e-commerce:
VSL is a video designed to sell a product. That’s enough, upstream, to produce a solid text to sell.
Method #2 – Ecommerce Marketing Strategy: Combine Physical Products with Digital Products
You can make an offer in which your Physical products and digital content who accomplishes this.
As we saw earlier, nothing stops you from adding ups and downs to your sales funnel.
By offering a subscription, you can, for example, offer lifetime free shipping (like Amazon Prime) and other benefits. Many e-merchants take a monthly subscription to Item Box as their main product.
Nevertheless, it is better to propose such offers in upsell.
You can get your products dropshipped directly from Amazon and from their platform. Your customers don’t necessarily have to compare their purchases across all sites. Especially if you have a special offer.
thanks for the lesson tugan barNow you have all the keys to starting an e-commerce!