2021 e-commerce event calendar

Mother’s Day, Sales, Tour de France … Every month in France, important events for e-commerce and e-retail allow brands to communicate with their audiences and offer special offers on these highlights …

Between budget verification, creation of visuals, forecasting profitability calculations… Activation of a marketing plan before it is activated can be a more or less lengthy process. And very often, verification is done closer to the end of the highlight. result? It’s a crowd!

To support brands in their digital strategy and help them achieve their goals, We decided to share a chestnut tree with you Where you’ll find all the important events on which you can take advantage of your audience’s engagement thanks to web push notifications.

You can download the e-commerce event calendar by clicking on the button below (no email required).

download calendar

During the month of January, one of the most important events for e-commerce is undoubtedly Winter sales or January sales. The Winter Sale will start on January 20 and end on February 16, 2021. Many Internet users wait for this period to make big purchases.

Another long-awaited event: CES Digital. In addition, if you want to learn more about digital and innovations, you will have the opportunity to follow the news CES Digital (11-14 January)

February 2021 – Let’s celebrate lovers!

The month of February logically characterizes Valentine’s Day. February 14th is falling on a Sunday this year! Couples will have the opportunity to meet for the weekend and celebrate love… Think about it to optimize your strategy!

but february is also Second markdown month of sales! This period provides an opportunity for brands to make exceptional offers that will allow them to sell off their unsold stock – to make room for new collections. During this period, you will have the opportunity to reach Internet users who are waiting for the best deal to buy! Make it clear that they won’t get a better opportunity than what you’re making!

March 2021 – It’s Spring!

Spring is definitely the favorite season of the French! The cold disappears to give way to the sun, the days go on… the good humor returns and we take the time to go out and shop… so it’s important to be successful attract attention online Encouraging buyers to shop on the Internet.

For many of us, our grandmothers are the rays of the sun we cherish, 7 March The luckiest French people will have the opportunity to tell their grandmothers how much they love her – It’s Grandma’s Day!

Although this is debatable, Women’s Day will be celebrated on March 8! Occasion, perhaps, of more attention, a bouquet of flowers or a small gift to your other half!

St. Patrick’s Day is basically an Irish holiday… but the French never miss an opportunity to party! Like this year and every year, This party will be held on March 17! Opportunity for e-merchants to keep party animals in the best of conditions. Especially in this difficult time.

April 2021 – Chocolate Month

Catholic or Not, Everyone (or Almost) Famous Easter , Some represent a basic for it, others to meet with family and go on an egg hunt! There’s always a good reason to eat good chocolate! It is also an opportunity to meet with family and share good time together. This year Easter is falling on Monday, April 5th!

From 28 April to 3 May 2021 there will be French Days! Launched by 6 French e-commerce players to compete with Black Friday, they are available to all French players today. It’s an opportunity for all e-merchants to offer special offers and speak on a new e-commerce highlight!

May 2021 – Mother’s Day

Tuesday 11 May is World Fair Trade Day. Conscience is turning towards greater equity, climate… The perfect time to show your audience your progress and your ambitions on this topic!

Monday 17 May to Sunday 6 June, We’ll have 3 weeks of tennis right for one of the most watched competitions in the world: Roland Garros. The event is the perfect opportunity for e-merchants in the sporting arena to get some internet users back in the game of racket…

To end this month of May in style, we celebrate moms on the 30th , An opportunity for all French people to show their mothers how grateful they are! And – obviously – the right time for e-merchants to guide internet users towards the ideal gift.

June 2021 – In the music!

The Euro Football Championship to be held in 2020 has been postponed till this year due to the Kovid-19 epidemic. Kick-off will start on June 11th and end on July 11th! France, supporters and… for business Hope France is lifting the cup this year! For now, France will face Germany on 06/15, Hungary on 06/19 and Portugal on 06/23. This contest is very popular in Europe and brings the whole country together… do I need to remind you July 2018?

Sunday 20 June The French will be able to celebrate their love for their father. Dad 2.0, Dad Handyman, Dad Cook… Get creative to seduce the kids of these amazing dads!

next day, It is summer on 21st June. And it’s concert day too! If we’re lucky enough to be able to have a little light life outside, many French people would like to sing, dance, celebrate music and spend a little light evening in this complicated period!

June 23 begins the second sales period of the year: Summer Sale! Another opportunity to offer promotional offers, empty stock, and make way for a new back-to-school collection!

July 2021 – Olympic Games

Whether you see it or not – on your sofa – a man on a bicycle suffers, tour of france Undoubtedly a historical event. Very followed in France, It will take place from July 2 to July 18, 2021. Some e-merchants can take advantage of this period to get great transactions and conversions!

we don’t teach you anything, July 14: It is a French national holiday, The Storming of the Bastille and the Day of the Revolution of 1789. This year this day falls on Wednesday. This day is also the day when fireworks, crackers… are used the most! A boon for certain categories of e-commerce!

The month of July is also the month of the second fall for summer sales! It’s hard to know the stock that will last, but you may already be working on your strategy or outpacing what you need for a great summer!

The Tokyo Olympic Games are starting from 23 July. 2021 is definitely the year of the game!

August 2021 – A (Out) Office!

RAS for the month of August 2021. So much better, it gives everyone time to relax, or to prepare for the start of the school year and the end of the year – full of important events!

September 2021 – Back to school

September 1st is back to school! And who says back to school, says: purchase of supplies, new clothes, furniture, insurance… In this era, almost everyone is talking about e-traders. Having a solid and well-established strategy is a must!

From Friday 24 to Monday 27 September, are the French days of the start of the school year! The new version of the French edition of Black Friday.

October 2021 – Trick or Treat?

We celebrate moms, dads, grandmothers… why not celebrate our sympathy, our love for our grandparents? October 03, 2021 is Grandpa’s Day! Cross yourself and heat your gray matter so that grandchildren say to themselves: This is what will make them happy!

trick or Treat ? Halloween is an international holiday celebrated every year on 31 October. For this festival, which brings together young and old, e-merchants can highlight their products Makeup, costumes, music… It’s up to you to be original and find a way to reach your goals (what if you tried web push notifications?).

November 2021 – Black Friday

In recent years, Black Friday has become a day of super promotions. this year is black friday Friday 26 November. Originally, the phenomenon was purely American, but quickly spread to the rest of the world. As an e-merchant, not participating in Black Friday would mean shooting yourself in the foot… With the end of the year approaching, many people take advantage of this day to build their gifts.

for online storeCyber ​​Monday is more important than Black Friday. In fact, it is the day when marketplaces encourage internet users to shop online the most! taking place on the Monday after Black Friday, this year it will be 29 November. A day when free distribution, for example, is widely advocated.

December 2021 – Merry Christmas!

December, the month of winter and winter… But luckily, It is also the month of Christmas and also the celebration of the end of the year, With our loved ones who warm our hearts! On Christmas, we take this day to make our loved ones happy and give good gifts. It is during this period that the French spend the most! It is also during this period that e-merchants work extra hard for their communication. Be an e-merchant, innovative and creative; Go where your competition isn’t yet! Web push notifications, in addition to being a very profitable acquisition lever, will allow you to differentiate yourself from the competition and capitalize on the increasing traffic to your website during this strong period!

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