16 great Instagram post ideas to increase engagement

With over a billion monthly users, Instagram is one of the essential social networks to integrate into your social media marketing strategy. Along with being a social platform to connect with your favorite brands, it is the place to discover new products and shop. But are you lacking motivation in the face of tough competition? Looking for Instagram post ideas to convert your community into customers by helping them discover your brand? Here are 25 cool ideas you can use now!

1. Show yourself with the products

Showcasing quality photos and videos of your products is probably one of the fundamentals of getting started on Instagram. Sharing content that showcases your products in all their glory will, of course, help you increase sales and promote your business on the platform.

When shooting products for your feed, you want to avoid making them look like advertisements. Ideally, showcase your products in an aspirational, yet relatable setting that your audience can imagine themselves in. Also include rich and interesting captions, not just a product name and some trending Instagram hashtags.

To drive engagement on Instagram, focus on creating product posts that drive more focus communication of feelings A mood, aesthetic, association or feeling that you want people to think of when they see your brand name.

2. Post a tutorial

As a brand, you want to publish engaging content and create value for yourself and your users. To achieve this, tutorials should be your favorite content. Some features give you the ability to post short and quick tutorials on any topic related to your business. For example, if you are in the restaurant business, share some of your recipes. This way, you will keep your audience engaged and able to post value-generating content.

3. Give a brief description

This type of post is best used to generate buzz about your upcoming product launch or event. You can show a photo of an upcoming product, without revealing too much information about the subject. You can also use this technique to preview upcoming branded events and entice more people to attend. To engage your audience, for example, ask them to guess what it might be. This will also get more comments on your post.

4. Show the face behind the mark

Showcase the face (or faces) behind your brand from time to time. With Reels, you can showcase your daily life, passions, goals, and any fun facts about yourself or your team. Try this post whenever you get a flood of new customers. This is a real chance to let new viewers get to know the real you while reminding longtime subscribers who you really are.

5. Teaser the products

Are you looking to launch a service or product? Want to talk about it on Instagram? Instead of posting directly from new product launches, post stories and pictures to generate interest. Try to build anticipation by posting teaser videos, or photos with question stickers.

You don’t need to create cryptic content to generate buzz. Post Instagram polls and questions on Stories to drive engagement. Let your followers guess what it’s all about and give them the first correct answer. Another great idea: You can collaborate with the influencer to talk about your new services or products.

Instagram hashtags are a great way to increase content visibility and discoverability. Even though Instagram allows you to use 30 hashtags in a single post, use 5-9 hashtags per post.

Adding more hashtags to a post actually makes the content look spammy and leads to hashtag stuffing. Also avoid using irrelevant or repetitive hashtags. Choose Instagram hashtags that are relevant to your content and specific to your market.

7. Republish User-Generated Content

User-generated content (UGC) is some of the most inspiring content you can use, and your followers love to see it on your Instagram. This shows that you’re connected to your community, which can earn you notoriety and even more UGC at the same time.

For example, you can post an Instagram story that promotes your brand in a subtle yet very effective way. Whether it’s a meme, a testimonial, or just a photo that includes your product, if you choose to post it on your feed, make sure it’s exceptionally executed and matches your brand.

Encourage UGC by letting users know what you want to see and giving them a hashtag they can add to your image. Look for this hashtag and ask permission to share relevant posts on your profile.

8. Host an Instagram Contest / Giveaway

Want to get more engagement fast and generate excitement around your brand? Think about contests and giveaways. Social media contests will get people talking about your brand, and they can often provide strong social proof or user-generated content (UGC), or both.

For best results, provide value that is most relevant to your target audience, even if not all users are interested. After all, anyone will comment for a free iPhone, but it’s more important to get engagement and new customers.

9. Share memes

Humanize your brand and add humor by sharing relevant memes that you know will resonate with your audience. Done well, memes can increase brand awareness and increase customer engagement. Connecting with the audience on an emotional level will make you feel more authentic.

Try to keep them funny and relevant. best case scenario? you go viral worst case scenario? You seem angry So maybe get a second opinion before posting.

10. Encourage Followers to Tag a Friend

This approach is sometimes used in conjunction with giveaway positions, but they can also exist on their own. These posts will encourage followers to tag a friend in the comments who they think would really like the product or can relate to the topic of your post.

This strategy will earn you lots of social proof and can introduce your brand to new users. said that, use it skimpily At the risk of giving the impression that you’re just spamming Instagram for followers. Try to think of creative ways to encourage users to tag their friends.

11. Display Brand Expertise

To showcase your brand as an expert in your niche, you can share lessons, great tips, best practices and many more tips on a topic. Sharing leadership content lets your followers see your brand as a source of ideas and information. Seeing your followers look back at you like this is great for building brand authenticity and building engagement.

12. Ask for captions

These are posts where you post a random, often bizarre image and ask followers to caption it. If the image is interesting enough, chances are they really do. These can be used as posts that you can post from time to time to get more comments and improve your engagement rates.

13. Post before and after messages

Share before and after posts to showcase the impact your brand can make. You can show how your work benefits clients and makes a difference in their daily lives; This goes a long way in building audience and engagement.

If you have a product or are a service provider, you can create a photo showing how much value your service or product has brought to your customer. This will help you build trust with your followers.

14. Host a Flash Sale in Stories

Posting stories is ephemeral. Eventually, they disappear after 24 hours. Take advantage of this, for example, to have a flash sale. In the world of retail, flash sales can range from the anticipated to the surprising. Either way, they are short and motivate the customer to buy so they don’t miss the opportunity.

This type of post can also be applied for limited stock products, giveaways, or a quick discount on something you normally wouldn’t. It surprises the customer and they will want to browse your stories more often if you come up with another flash sale.

15. Save-the-Date Publish

If you’re hosting an event live on Instagram or in person, you’ll want to share the date with your audience. Since stories are short-lived, creating posts gives followers something to come back to if the timing of the event slips away from them. They can even add to their recorded posts if needed, giving you the added advantage of bumping up against the algorithm.

16. Inspire followers with a quote

There is so much negativity online, after all, that sometimes we need to see something positive and uplifting. So why not post inspirational quotes? This creates a positive connection between your followers and your brand, which is always a real plus.

It’s your turn !

With the ever-changing Instagram algorithm, coming up with new Instagram post ideas can be a real challenge. I hope these post ideas have inspired you to spark other new ideas for creating your own content and generating engagement on the platform.

Think about training too! The training “Implementing a Social Media Strategy” is a module of the certification course “Growing Your Activity with Webmarketing”. Don’t hesitate to search for strategies and techniques to animate a community on social networks.

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