Social media is an important brand-building channel for almost every business, and it is starting to take its rightful place in the digital marketing world. If the content posted there is done properly, there is sure to be an improvement in brand value and conversions to increase revenue. So, what content to post on social media to help you increase engagement? Let’s discover 15 surefire ideas to increase engagement on social networks!
The first good idea is to incorporate video into your social media strategy. In addition to being effective and convenient, video content provides a versatile and shareable tool for businesses to reach their target audience. And the choice is wide: product, explainer, integration, promotional, social and corporate culture videos. Some companies go even further and even create their own shows for their audiences.
Case Studies and White Papers
Like expert articles, through case studies and white papers, you can easily present your audience’s problems and provide practical solutions. You can either create case studies about your work experiences or provide feedback and share other case studies related to your industry. If you currently use white papers as part of your online advertising strategy, consider converting white papers into readable pages on your website. Same goes for case studies. That way, as long as you optimize them for search engines, you can drive organic traffic to them.
publish old blog posts
If you’ve written a blog post that’s doing exceptionally well, you can promote it by updating the data you’ve included, then reposting it on social media with a link to the post. In this way you increase the lifetime value of your blog post. Plus, it helps you rank even higher on Google.
Photo contests help you create buzz about your brand and increase engagement among your followers. Additionally, hosting a photo contest involves creating a pool of user-generated content that you can use to post on your various social media accounts. This will help you build your content and increase engagement on your posts. It will also increase your conversion rates as 85% of your customers are more influenced by the content created by your existing customers than the content you post.
Product Reviews & Comparisons
How about creating killer content for people who are researching products but their position in the sales funnel means they need specific feature information? Another good idea is to consider adding product reviews or product comparisons to your directory.
Sharing experiences (especially your failures)
The most frustrating thing about social media for consumers is that brands and creators often lose touch with reality, sharing posts that, while funny, are not rooted in most people’s real-life experiences. Fortunately, though, there is a very effective way to avoid this situation: Be transparent. So sharing the experiences of failure and carrying on the lessons you learned can be a breath of fresh air. This is especially true for industries filled with success stories, hollow promises and speculation.
Send your product to influencers and ask them to tag you and share. Consider working with influencers to create sponsored or collaborative content. But how do you find the right influencers for your brand? Authenticity is the second most important qualification for creators working with brands, so focus on influencers who share the same audience with your brand. Also, if you find videos that mention your brand to influencers, ask permission to re-share the content on your brand profile. It’s a quick and easy way to show your audience who else appreciates your brand.
Serving as an alternative to the traditional Q&A session, social media has arguably made it easier than ever to conduct interviews. Whether via Twitter or Facebook Live, interviewing an influencer or relevant professional in your industry is the perfect combination of education and entertainment. You can ask your followers to submit questions or you can ask questions that are interesting to your audience. Social interactions are often informal and feel authentic to your audience. As a bonus, you can rearrange your social interviews into podcasts, blog posts, and YouTube videos.
partnership with another company
It is always beneficial for companies to collaborate for marketing purposes. A webinar, ebook, or special offer are examples of campaigns or writing that two companies are working on. Each company is exposed to the public of the other. Because it’s so easy to coordinate your efforts, social media is the perfect medium for co-marketing campaign ideas. Look for brands that are not competitors but have a comparable target audience to collaborate with.
behind the scenes
Brands are all about the people, so don’t forget to add a personal touch to your feed. Giving your audience a behind the scenes tour of your business can help build trust. Taking instant photos or videos in the office is also not difficult. So let your audience see what your brand is really trying to say.
Challenges that go viral online usually involve dancing moves or some awesome food, but you don’t have to go that far.
If social media has taught us anything, it’s that people love to share their opinions. For example, features like polls on Instagram or Twitter are a quick way to get an idea of your followers. Surveys don’t have to be a formal relationship or related to sales.
These few examples of ideas may already be the first step if you lack inspiration on social networks. This will increase sales and brand awareness or more easily drive traffic to your website.
To help you always discover new ideas regularly, take a look at this training “Implementing Social Media Strategy” is a module of the course that certifies “Developing Your Activity with Webmarketing”. You will be offered practical cases and scenarios so that you can adapt what you learn to your problem.