Wouldn’t it be great if creating an infographic was as easy as writing a blog post? Usually this takes you longer, and requires more effort and skill? You are not a designer, and creating a beautiful and effective infographic can seem impossible? It doesn’t have to be like that! If you want to create an infographic that is informative and engaging, then you have come to the right place…
have a specific goal
Before you do anything to design an infographic, you should first know why you are doing it. Adding infographics to your content marketing strategy isn’t just about aesthetics: it’s about the communication you create with your readers. What would you like them to achieve by viewing your infographic? How would you like them to react to this? What value will your infographic add to their lives?
Start by setting achievable goals. Use SMART goals to identify what you want to achieve.
define your audience
Focus on a specific group rather than a broad audience. By narrowing your audience, you can better tailor content to their preferences and needs, which increases your chances of succeeding. Harvard Business Review Defines five potential audiences that can change the way you choose and view your data:
- novice audience May require data whose meaning is more clear at first sight;
- generalist may wish to better understand the bigger picture of a concept;
- managerial public There may be a need to see how different groups or actions affect each other;
- expert You may be more interested in numbers and theorizing about them;
- frame Novice viewers have several things in common: they only have time for the simplest or most important information, and the effect it will have on their business.
Keyword research is essential if you want to reach the right audience to improve the SEO of your infographics:
- Stick to no more than 4 keywords (unique keywords seem ideal because of their low difficulty, but they have low search volume, which makes them ineffective in the long run);
- Avoid using single keyword phrases as they are too general. In this case, the market is more saturated and difficult to penetrate.
Also, for SEO and readability purposes, when you add the infographic to your website, be sure to include your brand name in the file title and various alt tags.
Brainstorming is a powerful facilitation technique for exploring new connections and different angles, helping you come up with unique and compelling ideas. At this point, focus on quantity over quality. You are looking for ideas, not perfection. Gather as many ideas as possible to choose from, so listing as many ideas as possible is essential.
Provide valuable and informative content to your audience. There are many topics you can cover to meet the needs of your target audience by teaching them how to apply your product/service to their daily lives.
Choose flexible themes
Avoid topics that are too specific or complicated, as working on them can be more difficult and therefore ultimately waste your time. To find out if a topic can be the subject of an infographic, ask yourself the right questions:
- Is there enough information from reliable sources?
- Is this a solid topic and is there statistical data to support it?
- Is it too complicated to integrate into an infographic?
Keep up to date with the latest trends
Keep up to date with recent events and get an idea of the hot topics that will be of interest to your audience. Explore the web and read the latest news and trends that may be of interest to your audience.
have an open mind
Being emotionally attached to ideas can keep you from exploring new, potentially better ideas. Being open to new ideas helps you to explore different angles of thinking. It also helps you to have a more objective perspective.
Infographics contain both data and visuals, making them an effective way of conveying information. You have 3 seconds or less to grab your audience’s attention, yet they’ll remember only 20% of what they read, but 80% of what they see. So get the most value out of reusing your existing content to create infographics.
Creating an infographic doesn’t happen overnight, so here are 3 things to keep in mind:
- You won’t get it right the first time;
- Don’t let the number and style of words get in the way of your ideas;
- Pay attention to your structure and detail before moving on to form and style.
there are references
You can find all kinds of infographics on the web to give an idea of what your look will be like.
Finally, if you are a business creating infographics for marketing or internal communication, make sure your infographic is on-brand. If you are creating an infographic for a client, their brand should be front and center. Brand elements include similar color palettes, fonts, brand icons, and editorial styles. Don’t forget to add your logo and website URL to the footer of your infographic.
There you are, you’re ready to create an infographic with engaging content that will achieve the goal you’ve set!