In order to have a solid short-term plan, it’s important to keep track of where you’re headed for the long term. No one can say with 100% certainty what the future of marketing will look like, but we can expect marketing to evolve strategically. So what are the most important digital marketing trends we are likely to see in 2023?
podcast
About 90% of marketers use short-form audio content to drive prospects to engage with their business or brand. This type of content should be impressive and have quality sound to attract the target. After getting paid in 2021, it is often used on various social networks, such as TikTok, Instagram and Snapchat.
artificial intelligence
Will 2023 be the year of the rise of robots? Perhaps. We have seen huge advances in Artificial Intelligence (AI) over the past few years and an increase in the number of companies using AI-powered automation to support their marketing efforts.
AI is one of the main technologies behind voice search and smart assistants. It also gave rise to chatbots, which are now appearing on more websites than ever before.
Artificial intelligence and marketing automation helps take some of the tedious work out of marketing so that brands can focus on strategy, create a successful customer experience, and optimize real-time tracking:
- development of its website traffic;
- automatic launch of its advertising campaigns;
- Purchase history on e-commerce sites;
- The study of the needs and behavior of Internet users as part of the user journey.
webinar
Used in both B2C and B2B, webinars or online seminars aim to attract new prospects to convert them into customers, then retain them. This digital marketing strategy was put forward to create an environment of closeness, trust and direct contact with the participants during the period of COVID-19 pandemic.
Organized under various disciplines, webinars should be well prepared and mastered. It is recommended to use this as a regular meeting moment for it to be effective.
Live streaming will continue to grow in popularity
Live streaming is gaining in popularity due to the rise of social platforms such as TikTok, Snapchat and Instagram that offer live video content. In 2023, live streaming will become even more popular as more businesses use it to reach their target audience and generation Y.
In 2021, consumers spent 548 billion hours streaming content via mobile devices. Influencer marketing becomes even more effective when combined with live streaming, allowing potential customers to engage directly with influencers who first discuss and showcase products.
live-shopping
Live Shopping is defined as Teleshopping 2.0, as they start from the same concept. However, its difference with teleshopping lies specifically in the presentation of products that are done through streaming or live video. Also, sales are done online, not over the phone.
According to an analysis by McKinsey, compared to traditional sales channels, live shopping generates 10x higher conversion rates. Faced with such success, Facebook and Amazon launched Shopping Direct and Amazon Live respectively, their live shopping platforms.
social commerce
Social commerce is nothing new, but it is eventually becoming a mainstream form of shopping. Brands are becoming smarter than ever to take advantage of influencer marketing, create ads that fit seamlessly into social media feeds, and integrate their e-commerce platforms with social media channels.
Instagram and Tik Tok have been particularly influential in accelerating the social commerce trend. Indeed, Instagram Checkout has made it easier than ever for brands to advertise and sell their products through the platform. Tik Tok, on the other hand, is an absolute game-changer in influencer marketing with tools like Creator Marketplace, where brands can find creators who match their products and interests, and Tik Tok Shopping, which allows brands to engage with customers in a more meaningful way. allows to connect. App.
video content
In general, Internet users do not like to read long texts on websites. Instead, they are drawn to animated graphics, images, and visual content because they provide more information in less time. That’s why it’s ideal to integrate video content into your content marketing strategy so that users stay on your web page longer.
The videos are engaging and are successful in grabbing the attention of the user. So use catchy videos to make viewers stop and watch your web page.
AI and Machine Learning
Another trend that is taking hold in digital marketing and is expected to dominate in 2023 is the increasing use of artificial intelligence and machine learning. As technology becomes more popular and useful in the marketing industry, we can use things like artificial intelligence and machine learning to help us with our digital marketing techniques and trends.
These technologies will allow companies to automate customer segmentation, campaign management and lead generation. Additionally, AI and machine learning can be used to create more personalized marketing messages and improve the overall effectiveness of digital marketing campaigns.
influencer marketing
In 2022, we have certainly seen an increase in influencer marketing, and the trend will continue to grow in 2023. Influencer marketing, once the domain of only a few marketers, has now become the strategy of choice for almost any business. an online presence. Businesses collaborating with influencers can see great return on investment through increased sales and brand awareness.
According to marketers, Influencers help in increasing the return on investment or ROI. Present on social networks, they are considered opinion leaders for achieving rapid visibility and high conversion rates.
backlink
The technology of backlinks involves proposing links to one or more trusted sites, known or not, in its content. It promotes better positioning in search engine results and thus allows a website to gain notoriety.
Many marketers claim that this strategy is over 60% effective. However, in the context of exchanging backlinks, it is recommended to choose the ones that are relevant, as Google only takes into account these types of links.
Story
To evoke a sense of your goal, mastering the art of storytelling is essential. Often used in the beauty and luxury industry, this marketing technique contributes to a simplified recall of a product or brand. This narrative communication is especially popular in the creation of newsletters and content for blogs, about pages, reviews, testimonials, etc. By telling fictional or real stories to promote a service or product, companies can easily build customer loyalty.