accessible to both amateurs and professionals, the The blog is presented as a place of expression On which we can publish any kind of content. From decor to marketing, which includes video games, fashion, business and even travel, All subjects can be dealt with… provided you have relevant and useful things to say! So, how do you get started and build your personal blog?
create a blog 2020 is no longer difficult. But where to start and what methods should be adopted so as to be consulted as much as possible, that it will be met with real success and eventually it becomes possible to earn money?
Here are some 10 (+3) essential tips to get started in blogging and create a blog which is a hit.
1 – Understand how a personal blog works
Whether you look at it from a professional or amateur point of view, blog Always presents itself as a place to express itself on the web, For companies, it is used above all to promote products and/or services (either directly or indirectly, as blogs remain a very good lever to gain visibility on search engines).
for amateurs, Personal blog is self-sustaining, It does not necessarily have to be in addition to a showcase site or an online sales store. it’s a question of write articles To attract the attention of Internet users as much as possible, to encourage them to respond in the comments, and to promote the blog around them, especially through social networks.
The definition of personal blog is based on both regularity of publications (A blog is updated regularly, unlike a website that has “cold pages” that stay the same for months or even years) and on content of speech, Every blogger will express their feelings and their opinions, this is what makes its site extra value!
2 – Set an editorial line
if you have decided to Embark on the Blogging AdventureYou probably know what you want to share. You are going to create a personal blog around a topic that you are particularly interested in, which you know has legitimacy. To guide you in your publications, you need to start Identify your editorial line,
At this point, ask yourself several questions: What topics are you going to cover? What is your position regarding these subjects? What can you bring with your testimonials and personal experience? Also think about all practical questions related to the tone you’re going to adopt, For consistency, you should make sure it’s regular: don’t start talking to your readers only to address them after a few weeks!
3 – Clearly identify your target
Once you know what you’re going to talk about, Think of profiles of people who are interested in your speech, All influential bloggers are well aware of the social and demographic characteristics of their readers, and this allows them to customize their content, or even choose the most appropriate business partnerships. The more you know your target, the more likely you are to grow your blog by posting articles that answer their questions and needs.
4 – Choose your CMS and start building the site
Once you have selected your CMS, you will be able to quickly start building your personal blog. These content management systems allow you toA site is already ready for use, which you just need to customize to be your blog. There are CMS’s that are particularly comprehensive and easy to handle even if you don’t have any technical knowledge. This is the case with WordPress, which is very popular and really affordable.
For blogs, other CMSs like Wix are often attractive: it remains popular because it’s even easier to use than WordPress. There are still other options such as Joomla! Don’t hesitate to compare all possibilities before making a decision.
5 – Reserve a domain name and rent a web host
now that you know What platform (CMS) will you be working on, it’s time reserve your domain name, You can create a personal blog for free and use a domain name such as yourblog.wordpress.com or yourblog.wix.com.
but in Pay your own NDD (domain name), you give a strong identity to your blog. You’ll more easily gain the trust of Internet users and you’ll increase your traffic thanks to a URL that’s easy to type and remember, yourblog.com.
Plus, search engines value sites with their own domain name, so you’ll be more visible on Google. Finally, with your domain name and appropriate hosting, you have More space to move content (images, videos) More freedom in terms of further customization of your site.
6 – Establish a publishing program
Now that you’ve managed to create a personal blog on a technical level, it’s time to do some more work on its content. Think about all the topics you want to cover on the blog And create an editorial schedule that will allow you to regularly post new stuff.
Be sure to choose topics that are really interesting to your target audience. respect a rhythm To add new articles and privileges quality over quantity, For example, writing one long and documented feature article is more beneficial than posting two or three short posts covering just the topic.
7 – Train in the Basics of Natural Context
You should work on SEO of your site increase in the number of visits, How do you make your articles look good on search engines? There are different rules, both as to which articles must be taken and the terms used, allowing Google to nibble places in results. Learn all these rules that will help guide your methods as you write.
Don’t just start a personal blog that will survive on its own. get to know yourself Social networks to gain notorietyImprove your context and expand your readership. You don’t need to maintain copious amounts of communication across all networks: rather choose the ones that seem most appropriate in relation to your target’s habits.
9 – Join the conversation with your community to build loyalty
bloggers and influencers Most Affordable Usually Attracts More Internet Users, At the start of the race, it’s in your best interest to build a qualitative relationship with your readers, to show them that you care about them and that you want to provide them with a really interesting experience.
Reply to private messages, but also comments. Don’t hesitate to use other means of communication such as video or live and stories to personalize your speech and generate excitement for your content.
10 – Understand statistics and give good feedback
Take the time to understand the use of Google Analytics If you set out to create a personal blog. This will allow you a wide range of tools to learn the habits of visitors, to see which articles are working best and vice versa, are lagging.
Use these statistics to identify your strengths and weaknesses that need to be worked on. not necessarily consider Slightly read article as error, Instead, take the time See how to improve things and learn from these less encouraging numbers,
11 – Agree to review your strategy
When you go to view your stats, some items you’ve spent a lot of time on might not take effect. News like this is frustrating when you decided to start your own personal blog, but you have to. better know how to use it to bounce back,
Thus, if you notice that many articles are performing poorly, don’t be afraid to waste time and review your strategy, even if it means disrupting your editorial plan and changing the topics you’re addressing. want.
What may seem like a waste of time today will help you later Better capture your target and grow your blog in the long run,
12 – Monetize your blog
once you have managed to win the hearts of the audience And the community of your blog is big enough, you can turn it into a source of income. There are different ways to monetize a blog: display ads on it or partner with brands.
The first option allows you to get a regular income while having more freedom in terms of the nature of publications. Partnerships, on the other hand, may require you to talk about certain specific products, and generally take longer. but they Earn money with the potential to grow as your blog grows,
So the ideal remains to aim for partnerships, preferably targeting brands that appeal to you so that there is real legitimacy in talking about them.
13 – Build partnerships with other influencers to shine on the web
To help you build a visible personal blog, you can Write a Guest Post on a Famous Blog, or invite an influencer to contribute to your site. This type of partnership allows you to make yourself famous within a community. This gives you the opportunity to grow your network of followers faster, provided you choose another blogger who works in the universe close to you.
Remember that creating your personal blog is not an end in itself: you Must use other platforms to give yourself a chance to grow into a true influencer , Take advantage of the most lucrative opportunities given your goal, whether it’s communicating on a Facebook page, Instagram Stories, Snapchat account or even a professional LinkedIn page.
Your project can allow you to get a comfortable source of additional income within a few months or years if you devote your time and energy to it. All you have to do is give yourself a chance to achieve it!