How to create a more attractive looking social media strategy? How to improve the design of your social network and drive more traffic to your website? Follow these 10 tips…
1. Set Your Priority
Think about the main element you want people to notice in your scene first. What will your audience care about the most? In design jargon it is called a . is called focal point, Put the opposite.
2. Start with Templates
Use professionally designed visual templates as a starting point for using tools like Canva or any other tools and resources to create images for social media, even if you have no design experience. Of course, you don’t need to use templates forever. The idea is to develop a way to create an attractive graphic and learn the “rules” of design to grab your audience’s attention.
3. Choose 1 to 2 readable fonts for consistent use
Remember, your audience is looking for clues as to what to look for and it is happening. Immediately, By using the same font over and over, you train them to recognize and remember your content.
Some basic rules:
- Choose the primary font to define the text;
- Don’t use too many fonts;
- Choose a font suitable for the brand;
- Never define large chunks of text;
- Test your text on mobile.
4. Choose Brand Colors and Stick to Them
Instead of following the latest trends or just choosing colors you love, use color for your visual identity, strategically placed to help you stand out and grab attention.
5. Create rules for the images you use
Again, think about your brand persona and explore some adjectives you can use when choosing images. To do this, ask yourself the right questions: Will you be using archival photography? original photo? Picture? what a style? What mood do you want to convey?
6. Use Relevant Images
Choose the right image for social media. The more relevant your image is to the topic of your article, the more likely it is to attract the attention of people who are genuinely interested in that topic. The great thing about social media is that you can experiment with different visuals to see what works best. Since most people will remember most of your posts most of the time, it is completely normal and even advised to share your post multiple times. Take the opportunity to experiment with different images to see how people react.
7. Make sure the text has enough contrast.
One of the most common mistakes is placing text on top of a picture with almost no contrast. To avoid this, you can:
- Choose photos with very low-detail areas where text is easy to read when placed on top;
- Use an overlay.
8. Wind up Image and Text
White space isn’t necessarily white, think of the space between things. One of the best ways to improve your designs is to pay as much attention to the areas around your design elements as to the elements themselves. concretely:
- Don’t push the text over the edge, give it plenty of space.
- Line up the design elements and create equal margins.
9. Use the Data
Check your data and analytics and analyze which Tweets, Pins and Posts are performing best, then ask yourself the right questions:
- what works? Why ?
- What’s not working? Why ?
Then formulate a hypothesis and test it.
10. Ask for Opinions
If you’re unsure about your view, don’t hesitate to get your target audience’s opinion. Facebook groups are great for this where you ask “What do you think of this design?” You can ask questions like ,
Source: Conversion Minds