10 social media trends to integrate into your 2022 social media strategy

In partnership with HubSpot, Talkwalker, a platform specializing in consumer intelligence and surveillance, provides an ultra-comprehensive study on social media trends for 2022. An essential document to prepare for the Social Media Strategy of 2022….

This report shows you 10 trends to incorporate into your strategy and guides you on how to use them to maximize your results. Talkwalker brought together 70 expert advice, 50 concrete actions to be taken as soon as possible, and examples of brands embracing these trends. A real gold mine.

In these trends, we will find:

  1. The success of TikTok and its impact on brands and social media.
  2. Development of social advertising.
  3. Social sales growth.
  4. New content formats in the context of the post-pandemic.
  5. Choice of social media consumption patterns.
  6. The maturity of influencer marketing.
  7. Decentralization of social media.
  8. The Metaverse and the Rise of Virtual Reality.
  9. Developing brand inclusion.
  10. The growing power of communities.

To start, we invite you to share your feedback on 4 out of 10 trends.

To download the full study for free, a 56-page document with everything you need to know to design your strategy, just follow this link.

1: Impact of TikTok for Brands

TikTok will remain a definite trend in 2022. The network, which has been expanding rapidly since 2020, continues to maintain its momentum.

TikTok provides brands with great exposure and attractive formats.

In the coming months, TikTok will develop e-commerce and monetization-oriented formats and features to appeal to brands and engage them with consumers.

The network offers very different formats, uses, and codes from other networks. A winning bet in view of the mass adoption of users for these uses. Return on investment is increasingly present for brands with #TikTokMadeMeBuyIt trends or even new ad formats.

New core features will also be visible to the users. For example tiktok resume which provides a new approach to recruitment which is much more human as compared to traditional CV.

In 2022, TikTok will continue to be a forward-thinking platform and continue to inspire other platforms including Instagram and Facebook.

Learn more about this trend and other trends by downloading the study.

2: New Content Format

The materials, their formats, their vocals have evolved tremendously with the pandemic. The rules of communication have changed with the widespread use of social networks during the period of imprisonment.

Internet users want more and more local and specific. Now we must consider creating specific content for different generations and communities. Consumers expect stories to be shaped for them, both in terms of information and genre. They want more transparency and authenticity (with the #NoMoreBulshit trend). Correct targeting associated with personalized content will be the key to success.

Video continues to surpass the text format, and audio has become a popular format. Audio should be clearly integrated into your communication strategy With podcasts or networks like Clubhouse or Twitter Spaces.

Learn more about this trend and other trends by downloading the study.

3: Maturity of Influencer Marketing

In continuous development for many years, influencer marketing will mature. This is one of the levers that provide the best results today.

To ignore influencer marketing in 2022 is to risk seeing your consumer base stagnant.

Instagram and TikTok are two of the preferred platforms for your influencer marketing tasks. They are especially effective in the field of e-commerce.

It should also be noted that the number of influencers is increasing, so you need to choose the right people according to their community, their engagement rate and their affinity with the brand.

Collaborating with influential people and building genuine relationships with them is essential.

Word of mouth with micro-influencers and consumers should also be included in your strategy. All influencers matter regardless of their size.

truthfulness In the end priority will be given to get good engagement rates. Indeed, with the number of influencers increasing year after year, it is essential to choose influencers that fit the DNA of the brand and have authentic content to stand out from the crowd.

Learn more about this trend and other trends by downloading the study.

4: Rise of the Metaverse

This topic is gaining importance, it is undoubtedly one of the elements to keep in mind for years to come. Integrating Metaverse into your strategy means taking it a step further to guarantee long-term results.

The Metaverse is an amalgamation of the physical world, augmented reality and virtual reality. It integrates multiple technologies and blends them together.

Facebook bets on investing massively in the technology this year with $10 billion and hiring 10,000 people in Europe. This implies that this technology will grow and develop very rapidly in the coming years.

In terms of use, this is a huge potential that brings new challenges for brands.

It is essential for brands to actively look and experiment in the field!

Learn more about this trend and other trends by downloading the study.

Now I invite you to download this precious document to discover all the trends and a ton of interesting information to develop your social media strategy.

Article written in collaboration with talkwalker

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