Would you like to build and improve your e-commerce site? Would you like to know the major trends of e-commerce in 2022? Here are 10 trends to take a closer look…
1. One-time buyer, new challenge for e-merchants
The impact of the pandemic on consumers reflects a massive shift towards e-commerce. While this is good news for brands, they need to be mindful of the new challenges they face.
One of them is the outright buyers’ curse. These are customers that brands were once able to attract, but were unable to retain or attract for further purchases. It has therefore become imperative for online businesses and brands to be more aggressive and more strategic to attract and retain this type of consumer.
2. Online selling will become more important
E-commerce is currently the most popular online business and is growing rapidly. This popularity stems from the ease and convenience of online shopping, allowing more and more people to cut down on store visits and shop on the spot.
Today’s websites are more user-friendly, providing better online shopping experience to the customers. The processes involved in online shopping have also improved, making it easier for prospects and customers to find and select items of their choice and pay using various secure payment options.
Also, due to the pandemic, more and more consumers prefer to buy goods online.
3. Customized Packaging
Let’s face it, as consumers we equate the packaging with the brand. The better the packaging, the more likely we are to make a purchase. It is also a fact that most of the consumers are more enthusiastic about the products offered in a single package. It is therefore obvious for e-merchants to personalize the packaging of their products.
For those of you considering personalizing your product packaging, you can highlight the durability, aesthetics of the packaging and even tell your customers that your packaging is eco-friendly.
4. The Rise of Mobile Shopping
Another notable trend in e-commerce is the increase in mobile shopping. Mobile commerce sales are expected to grow by 15% by the end of 2021. Additionally, mobile sales will account for 73% of all e-commerce sales.
Given these statistics, it’s easy to see how important mobile shopping will be to e-commerce businesses in the coming years.
5. Multichannel Personalization
Personalization of customer interaction is now an integral part of sales. However, there are many ways in which you can benefit from personalization. Imagine incorporating this concept into multichannel selling.
We know that multichannel selling creates a variety of opportunities to connect with customers. But what if you could make it better by offering personalized interactions? The result can only be increased customer loyalty and hence customer loyalty.
6. Online Payment Processing
Like it or not, payment processing is part of every customer’s journey and plays a vital role in the conversion process. Indeed, customers can decide to cancel the purchase at the last minute.
Simply put, by the time the bell rings at your cash register, there’s no deal. So, no matter how much you have convinced a potential customer to make that purchase, that potential conversion can always be stifled if the customer feels that your checkout process is not right for them.
One of the main reasons why shopping cart abandonment is very real is a complicated checkout process.
If you want your online store to become more competitive, you need to set up a simple checkout process that includes easy checkout options.
7. Voice Shopping
The number of voice shoppers is expected to increase by 55% by 2022. The rise in voice purchases comes from the launch of its Echo smart speaker by Amazon. Now go to the website and unlink shopping, for some voice shopping can be a bit difficult. This channel does not include any visuals, customers describe the product they want to buy with just their voice.
Popular products purchased through this buying process include low-cost home goods, food items, and electronics. Hence e-merchants are encouraged to keep this trend in mind and try to provide the required convenience to the customers while making voice purchases.
8. Green Consumerism
Brands are expected to ride the wave of green consumerism, with many consumers admitted to being influenced by environmental concerns when they decide to buy.
The renewed emphasis on environmental sustainability is a clear indication that e-merchants need to step up their efforts by following eco-friendly practices. Businesses can do this by ensuring that a greener online shopping environment is established by sourcing products only from fair trade organizations.
9. Social Networks and Online Shopping
Social networks are not what they used to be. It is no longer the channel through which people connect with each other. They have evolved into a marketing tool that allows brands to expand their target audience. Platforms such as Instagram and Facebook are equipped with “buy buttons” that allow retailers to sell their products.
Online stores have also established relationships with social networks, allowing customers to shop there. Most of these platforms have focused on catering to online shoppers.
10. Artificial intelligence
More and more brands are turning to artificial intelligence (AI) to improve their workflows and processes. And e-commerce companies are no exception.
The driving force behind this growth is the desire of retailers to provide a personalized customer experience. The main AI applications to date include customer service, sales and marketing. The benefits of artificial intelligence on the sales process are indeed very promising.
Source: Red Website Design